Pure Golf brand expands global headquarters, re-launches website
(VÄxjö, Sweden) - Galvin Green - the world's leading maker of functional golf clothing for serious players and the No. 1 global golf partner of GORE-TEX - announces the opening of its expanded headquarters facility and re-launch of its website, www.GalvinGreen.com.
A nine-month project, the headquarters expansion was undertaken to support Galvin Green's formal launch in the United States upon delivery of its Spring/Summer 2014 collection. It saw the addition of 1,000 square meters of warehouse space and 450 square meters of offices. Other enhancements include in-house logoing capabilities and redesigned showroom along with larger customer service and quality control areas. Also of note - a dedicated product development wing featuring special lux lighting that mimics daylight.
"Gearing up is our mantra for 2014 and the new headquarters certainly embodies that," says Martin Nilsson, President of Galvin Green USA. "It's a welcoming environment that encourages the creativity and focus of our entire team while providing the space we'll need as we grow in the U.S. and strengthen our leadership position in other markets."
An ideal showcase for the Spring/Summer 2014 campaign that was filmed at the aerodynamics test center of the Swedish military, the new GalvinGreen.com adheres to the company's "We Never Compromise" approach. It highlights the Multi-Layer Concept - an approach pioneered by Galvin Green more than a decade ago. This uses leading-edge fabric technologies to ensure the dry comfort, thermal regulation and outer protection that helps players optimize performance.
Other elements of the site include detailed presentations of this season's men's, women's and junior collections and a store locator. These are joined by information about the precise approach to design that has made Galvin Green the performance apparel brand of choice for discerning golfers worldwide.
Galvin Green is a family-owned business founded in 1990. A pure golf brand, its products - including premium outerwear, tops, bottoms and accessories - are available for purchase at better golf-specialty retail shops in more than 20 countries. The line is worn in competition by scores of leading Tour players worldwide, including David Lynn (European Tour) and Caroline Masson (LPGA Tour).
For more information: www.galvingreen.com.
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