ClubSoft Simplifies CMAA Survey Participation by Integrating Club Benchmarking 'CB Link' Technology

(RALEIGH, NC) – ClubSoft North America announced today that it will be the first systems provider in the industry to make Club Benchmarking’s CB LinkTM technology available to its clients. ClubSoft clients will enjoy advanced functionality that makes it possible to submit data to Club Benchmarking and the CMAA survey with a click of an icon. The development teams from both companies worked together to integrate CB Link which can be accessed through an icon on the ClubSoft Office dashboard.

The relationship between ClubSoft and Club Benchmarking is a natural fit, grounded in the shared belief that universal adoption of the standardized chart of accounts and access to benchmark data via a centralized database are keys to the future health of the club industry.

“The last few years Private Club owners and board members have become more dependent on accurate financial data to run their organizations,“ said Ray McDonald, CEO of ClubSoft. “Our goal with this integration is to make it easy for our clients to participate and use data from the industry benchmarking experts. This allows CMAA’s professional managers to contribute to important industry research and to use facts to educate their Board and make fact based decisions.”

Club Benchmarking delivers external best practice business intelligence which assists club leaders in making informed and strategic decisions based on facts instead of opinions and ad-hoc data. Advancing the data-sharing technology through this collaboration will lead to a healthier club industry by streamlining the data reporting and collection process.

“We are intensely focused on providing managers, boards, and owners the best comparative data and intelligence in the industry,” said Club Benchmarking CEO & Co-Founder Ray Cronin. “The CB platform has delivered tremendous value to many hundreds of clubs and CB LinkTM is the next step in automating the important data sharing central to Club Benchmarking and the CMAA survey process. We are excited to have ClubSoft as our first partner in the effort to link club financial and MIS software to our database.”