New 2013 Lady Precept Golf Ball Becomes Part of Flagship Bridgestone Brand

The #1 Ladies Ball in Golf* is Now the Softest Bridgestone Ball Made

(Covington, Ga.) — Bridgestone Golf, the #1 ball-fitter in golf, announced today that the most popular ladies’ golf ball in the history of the game — the Precept Lady— is becoming part of its flagship Bridgestone brand. Effective July 1, 2013, the new Bridgestone Golf Lady Precept golf ball extends a franchise that has been the #1 selling ladies’* golf ball for the past 13 years.  In fact, since 2000, Bridgestone has sold more lady specific golf balls than all other competitors.  To welcome the Lady Precept to the Bridgestone family,  Bridgestone will air this commercial throughout the summer.

Utilizing data from more than 14,000 live fittings, Bridgestone has developed a ball engineered specifically for the average female golf swing.  See below for 2013 Bridgestone Golf Lady Precept features and benefits:

BRIDGESTONE GOLF LADY PRECEPT DETAILS
* Softest ladies golf ball on the market
* Larger Gradational Compression Core for exceptional performance at moderate swing speeds
* 12% thinner cover produces higher launch and less spin
* 330 seamless dimple cover optimizes aerodynamics for moderate swing speeds

“After fitting nearly 14,000 ladies through our ball-fitting program, we have identified opportunities for product innovations that address lady golfers’ needs,” said Corey Consuegra, Golf Ball Marketing Manager- Bridgestone Golf, Inc. “With the new Bridgestone Golf Lady Precept, we’ve extended our commitment to developing golf balls for ladies and are excited to introduce this new product under our flagship Bridgestone brand.”

The Bridgestone Golf Lady Precept is available in three colors (White, Optic Pink & Optic Yellow) and features a suggested retail price of $19.99 per dozen.  The Bridgestone Golf Lady Precept will be available at retailers nationwide beginning July 1.

Visit www.bridgestonegolf.com to see Bridgestone Golf’s entire 2013 lineup of products.

*According to Golf Datatech's On and Off Course Units Sold Retail Market Share reports 1997-2012

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