Nike Golf Shifts into Full Throttle with its Speed Trials Campaign for Consumers

Consumers can take the head-to-head distance challenge and experience the new Nike VR_S line of clubs

(BEAVERTON, Ore.) – In one of the most robust consumer trial programs Nike Golf has ever introduced, the company is conducting Speed Trials at hundreds of golf courses and retailers across the country. Throughout the season, Nike Speed Trials will offer consumers the opportunity to experience Nike’s fastest lineup ever: the VR_S club line.

Nike Speed Trials will allow consumers to compare the speed and distance of clubs in their current bag, as well as other demo clubs, to the new Nike VR_S products on a launch monitor. With participants’ accumulative distance tallied and recorded on a national leaderboard, individuals can see their results featured on www.nikegolf.com.

“The Speed Trial program is the most aggressive consumer trial campaign in the history of Nike Golf,” said Cindy Davis, President, Nike Golf.  “Our VR_S club line is the new face of speed – our fastest family ever.  That simply means massive distance gains. We’re saying to the golfer, we have such confidence in this technology that we invite you to experience how it performs against your current clubs and other products.”

Beginning March 31 in the U.S., consumers will be able to participate in Nike Golf’s Speed Trials at five key retailers including, Golfsmith, Golf Town, Golf Galaxy, PGA Superstore and Worldwide Golf Shops. There will be various major sweepstakes at each of these locations and participating consumers will also receive a 20XI two-ball pack, while supplies last. Similar Speed Trial events are already taking place at other key regional and green grass account partners across the country.

The VR_S family includes drivers, fairway woods, hybrids, and irons. The award-winning VR_S driver and fairway woods feature NexCOR variable face-thickness technology for more speed at impact and greater distance.

Generating more distance for every shot, the Nike VR_S is an extension of the original VR line, which has more than 85 worldwide professional wins including three major championships.

To find a location nearest you, visit the Speed Trials section on www.nikegolf.com.  To learn more about Speed Trials go to: www.youtube.com/watch?v=Ou8PciAf62Y.

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