In keeping with Martin's longtime philosophy of creating apparel that's both traditional and timeless, the Fall 2012 Martin Golf Apparel collections will continue the company's focus on not only natural fibers, but what Martin calls "natural colors" as well. "The Martin Golf Apparel color palette is something I've developed over a lifetime of experience in the apparel business," says Martin, "and I'm proud that focus on traditional colors, as opposed to trendy ones, is among the things I'm known for."
For Martin, too much modern golf apparel has strayed from the traditional path to which he adheres. "I remember watching last year's U.S. Open, looking at the tour players competing for the win, and being struck by the contrived look of their outfits," recalls Martin. "The outfits had such a 'costume' feel, and also a stifling uniformity. Each piece was clearly designed to be worn only with pieces from the same collection. It's great for TV but not my foursome."
"My idea of golf fashion is rooted in watching legends like Byron Nelson and Ben Hogan - gentlemen who always looked well put together, but never contrived. To that end, my goal is to create elegant, stylish but versatile garments that are related, but can be worn with anything. This, in addition to my commitment to using only natural fibers - no synthetics, no pieced-together garments - is one of the cornerstones of what Martin Golf Apparel is all about."
Martin Golf Apparel's Fall 2012 collections embody the philosophy that led Martin to launch the company. The Essentials Collection makes use of the company's entire color palette, bringing to the golf apparel marketplace a variety of knits and sweaters that truly live up to the Martin Golf Apparel philosophy, "as Timeless as the Game." The Timeless Elements Collection offers items in a more specialized, yet still broad, range of colors.
The three remaining Fall 2012 collections are perfect illustrations of Martin Golf Apparel's ability and commitment to blend timelessness and tradition. The British Regimental Collection, for example, employs a color palette inspired by vintage British military uniforms, backed up by and blended with distinctive clarifying colors and used in the service of modern yet timeless golf apparel. In keeping with Martin's commitment to ensuring that no garment in the Fall 2012 line is restricted to its own collection, Martin takes special pride in the way pieces from the British Regimental collection can be paired with those of the Charcoal Classics Collection. This collection features many of the same colors as the British Regimental line, but highlights them with Light and Dark Charcoal shades to create the sort of bold yet natural contrast that is a hallmark of Martin Golf Apparel. Finally, the Vineyard Collection specializes in what Martin calls "earthy" tones.
To ensure that Martin Golf Apparel reaches a select customer base of discerning golfers, these collections - like all Martin Golf Apparel - is sold exclusively at golf clubs. "To be honest," says Martin, "I don't pay much attention to the competition in the marketplace, because I believe Martin Golf Apparel is in a very specific niche all its own. With our commitment to tradition, all-natural fibers and colors, and selling exclusively in just the finest private golf clubs, we're ensuring that our customers can benefit from the latest results of our ongoing quest for perfection - results that truly live up to the standards of my product design that being 'as Timeless As The Game'."
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