PING prepares to launch new products at PGA Merchandise Show

(PALM BEACH GARDENS, Fla.) - PING will launch new products within a new exhibit now located on the main aisle of the equipment hall, plus showcase their latest fitting tools in an area dedicated to high-tech custom fitting software at the 2012 PGA Merchandise Show, Jan. 26-28, in Orlando, Fla.

PING is exhibiting at the global industry's 59th annual gathering to provide some 40,000 attending PGA Professionals, retailers and industry leaders with exclusive product previews, demonstrations and merchandising programs at the Outdoor Demo Day, Indoor Demo Days, on the Show floor and as a sponsor of the PGA Magazine Merchandisers of the Year Conference.

"We've got some exciting events planned for the PGA Merchandise Show," said John Solheim, PING Chairman & CEO. "In addition to introducing new products, we'll be demonstrating our latest fitting technologies, including updates to both our nFlight software and iPING putting app. It's a great opportunity for the show attendees to stop by our area and learn what's new from PING as we head into the primary golf season."

During Outdoor Demo Day, scheduled for Wednesday, Jan. 25, 2012, at Orange County National Golf Center & Lodge in Orlando, PING will provide an exclusive preview and demonstration of their new equipment and fitting tools for PGA Professionals and VIP Buyers. Additionally, PING fitting specialists will be on-hand to share their latest best practices to support retail efforts in 2012.

From Jan. 26 to 28, PING will launch multiple new products within a new exhibit on the main aisle of the equipment hall; showcase their latest fitting technologies and provide hands-on product testing at Indoor Demo Days; and present on the PGA Forum stage. Additionally, company executives and the PING sales team will meet with golf industry leaders to grow partnerships and discuss customer needs worldwide.

PING also will return as the exclusive golf equipment company sponsoring the 5th Annual PGA Magazine Merchandisers of the Year Conference, Jan. 22-24, at the Reunion Resort in Orlando. The conference will bring together attending 2011 PGA Merchandisers of the Year selected by The PGA of America's 41 nationwide Sections. They will be joined in the unique forum by other merchandising experts.

"We look forward to PING's participation during the 59th PGA Merchandise Show week-long schedule of events," said PGA of America President Allen Wronowski. "Their participation across many platforms provides valuable opportunities for our members to learn more about PING products and fitting technologies, plus connect with their company leadership."

Contact: AmericanGolferBlog@gmail.com