New Bridgestone J40 Wedges Offer Precision Performance, Optimized Spin

(Covington, Ga.) — Bridgestone Golf announced the launch of its new J40 wedges. The new wedges will be available in October at golf specialty stores and on-course retailers nationwide, coinciding with the release of new J40 woods, irons and hybrids. Featuring Variable Bounce Technology, standard Dynamic Gold Spinner shafts and two performance finishes, the J40 wedges deliver in form and function on the course.

Each J40 wedge utilizes Bridgestone’s Variable Bounce Technology in the sole for precise shot execution from a variety of turf conditions. In addition, all wedges come standard with Tour-proven Dynamic Gold Spinner shafts for increased spin performance.

The Bridgestone J40 Wedges feature:
* a compact head size for optimized shot precision
* increased surface roughness from machine milling for maximum spin among conforming grooves
* 8620 soft mild carbon steel head construction for optimum feel around the greens

“The machine milled grooves, Variable Bounce Technology and addition of the Dynamic Gold Spinner shaft ensure our new wedges offer optimum spin while conforming to current USGA guidelines,” said Corey Consuegra, Golf Club Marketing Manager – Bridgestone Golf, Inc.

J40 wedges are offered in two performance finishes to complement the clubs’ finely crafted machine-milled look. The Black Oxide finish provides a glare-reducing appearance at address and the timeworn rusting preferred by many professional and amateur golfers. The J40 Satin Chrome finish features a traditional, bright, rust-resistant finish.

“The J40 Wedges offer a design that will appeal to golf equipment purists, with a clean, classic look and consistently precise performance,” said Consuegra. “With the choice of Black Oxide or Satin Chrome, golfers can feel confident over shots with a club that suits their eye.”

The J40 Wedges are available in 52, 54, 56, 58 and 60 degrees of loft and feature a street price of $109 per wedge. The line will be available in October 2011 at golf specialty stores and on-course retailers nationwide.

For more information on the J40 Wedges and Bridgestone Golf’s entire Fall 2011 product offering, visit www.bridgestonegolf.com.

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