Sundog Eyewear Introduces New Lens

Following the successful introduction of the Mela-Lens in 2009, Sundog Eyewear has expanded its line in the groundbreaking technology. For 2010, Sundog Eyewear introduces Mela-Lens Polarized, Mela-Lens Photochromic, and a new smoke-colored Mela-Lens for brighter light conditions.

“The Mela-Lens is one of the most important advancements in Sundog Eyewear lens technology in many years,” said John Whitney, Sundog Eyewear Director of Product Development. “Incorporating the Mela-Lens breakthrough technology into Polarized and Photochromic lens, and adding a smoke-colored Mela-Lens, is an equally important and major advancement.”

Popularized by LPGA Tour superstar Paula Creamer in her Paula Creamer Collection, and PGA Tour star Hunter Mahan in his H Series, the Mela-Lens (developed in conjunction with BNL Eurolens, member of the Essilor Group) has taken sunglass eyewear protection, comfort, and style to new levels.

Sundog Premium Mela-Lens Polarized, with melanin technology filtration of High Energy Visible Light, provides unsurpassed clarity with sharpened definition, reduction of glare and veiled glare from reflected and refracted light, with minimal color shift. Premium Mela-Lens Polarized offers industry-leading performance and superior technology for maximum protection, ultimate comfort, and styling.

The Sundog Eyewear 2010 Premium Mela-Lens Polarized is available in the new Draw and 8 Iron styles, and the Mike Weir Weir Golf Signature Series Grinder and Bomb models.

Sundog Eyewear Mela-Lens Photochromic sunglasses offer superior performance with embedded halide technology that reacts to ultraviolet light intensity, gradually darkening in high levels of UV light and fading in low UV light surroundings. Unlike other light transitive lenses, Sundog Mela-Lens Photochromic offers all the benefits associated with our regular Mela-Lens technology to maximize visual comfort for changing light conditions. For 2010 Mela-Lens Photochromic is available in the Draw and Bomb models.

The new smoke-colored Mela-Lens for brighter light conditions is available in all Mela-Lens models, except Mela-Lens Photochromic.

“Mela” is short for Melanin, a naturally-produced pigment that acts as asunscreen protecting the skin from ultraviolet light. In partnership with BNL Eurolens, a member of the Essilor Group, Sundog Eyewear has created the Sundog Mela-Lens lines utilizing synthetic melanin to produce state-of-the-art melanin lens technology.

Mela-Lens features BNL Eurolens Eternity Hard Coat for superiorabrasion resistance. Mela-Lens is rated more abrasion resistant than competitive lenses. A more abrasion resistant lens wears less and ultimately provides better vision.

Premium Mela-Lens Polarized and Mela-Lens Photochromic are just part of the exciting 2010 Sundog Eyewear line including the all-new Paula Creamer Collection, Hunter Mahan H Series, and Mike Weir’s own Weir Golf Signature Series. To view the complete 2010 Sundog Eyewear Golf Collection and Active Sport Eyewear Collection please visit: www.sundogeyewear.com/2010

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