PKBGT & Rocket Tour Partner to Enhance Competitive Golf Opportunities for Girls

(Greensboro, N.C.) — The Peggy Kirk Bell Girls' Golf Tour is pleased to announce a continued partnership with Rocket Tour Golf as the presenting sponsor of the ROCKET TOUR PLAYERS CHAMPIONSHIP at the University of Georgia Golf Course on February 6-7, 2021.

The ROCKET TOUR PLAYERS CHAMPIONSHIP, one of the longest-running events on the PKBGT circuit, will crown the ninth champion on February's first weekend. Past champions have gone on to collegiate careers at top Division I golf programs, including 2017 champion and Vanderbilt stand-out Louise Yu. The defending Bell National Champion Allie Kantor (Milton, GA 2021) signed to play collegiately at the University of Virginia.

Rocket Tour has been the presenting sponsor of the Players Championship since 2015. As a part of the sponsorship, custom limited edition PKBGT knit headcovers are given out as a tournament gift. PKBGT players sport these limited edition headcovers with pride, knowing they earned the right to play in the prestigious Rocket Tour Players Championship. The Rocket Tour Players Championship has steadily grown into one of the most popular events to compete in on tour.

This year, in the ninth edition of the Players Championship, the tour received more applications to play than any other year!

Founded in 2004, Rocket Tour designs headcovers that are a "unique mix of classic and modern with a stylish fun twist to encourage self-expression." The fine quality knit covers are personally designed by founder Helena Stanton and hand-finished in Boulder, Colorado. Rocket Tour currently outfits more than 250 collegiate golf programs, junior golf programs, state golf associations, and charity initiatives.

"We are thrilled to be the PKBGT presenting sponsor for the 7th consecutive year. I look forward to the Rocket Tour Players Championship every year” says Helena Stanton, Rocket Tour Founder and CEO. "The PKBGT team does an amazing job and It is remarkable to see so many gifted girls compete at such a high level. I could not be more proud to be the host sponsor. Rocket Tour is committed to developing the game and believes that tournaments such as this event are important to junior golf as competition is a main ingredient for future participation. We hope these girls go as far as the game will take them and look forward to seeing many of them join their peers at top university programs around the country."

"The Girls Golf of America Foundation and the Peggy Kirk Bell Girls Golf Tour are proud to partner with Rocket Tour Golf to promote girls golf,” Mike Parker, PKBGT Director stated. “Rocket Tour is a long standing supporter of girls competitive golf and the girls display the custom headcover in their golf bags with pride.”

Learn more at Facebook.com/RocketTour and www.pkbgt.org.

Laguna Golf Lang Co Joins Elite Club

Asian Tour Destinations collective bids to grow game and reboot golf tourism

(LANG CO, Vietnam) —  Laguna Golf Lang Co, one of Vietnam’s leading clubs, has joined forces with other top tests around Asia to help grow the game and accelerate the recovery of golf tourism in the region.

The award-winning club, whose Sir Nick Faldo Signature layout is regarded among the best in Vietnam, recently became part of Asian Tour Destinations: an exclusive network of elite clubs with direct ties to the Asian Tour.

Joining Laguna Golf Lang Co in the collective are Sentosa Golf Club in Singapore, Horizon Hills Golf & Country Club, and Kota Permai Golf & Country Club in Malaysia, Sapporo Country Club, and The North Country Golf Club in Japan, Black Mountain Golf Club in Thailand and Classic Golf & Country Club in India.

According to Cho Minn Thant, Commissioner, and CEO of the Asian Tour, “the main objective of Asian Tour Destinations is to provide an affiliate membership program between the associated venues and the Asian Tour, to drive sustainable growth and development for the betterment of golf in the region as a whole.”

Being a part of the Asian Tour Destinations network means that each venue is certified Tour calibre and operates a comprehensive range of facilities and services to their members and guests under tournament-ready conditions all-year-round. The Asian Tour has also been a longtime supporter of the Faldo Series Asia Grand Final which is hosted by Sir Nick Faldo at Laguna Lang Co each year.

Among the core benefits, Asian Tour members will be able to play and practice at each venue, allowing for the members at each club to enjoy direct engagement with the region’s best golfers.

“Vietnam continues to be at the forefront of golf expansion and development in the region and we are very proud that Laguna Golf Lang Co is a contributor in this evolution,” said Adam Calver, Director of Golf at Laguna  Lang Co Resort. “We appreciate the work the Asian Tour continues to do to grow the game here and Asian Tour Destinations is a perfect fit for us and supports our resorts future plans and ambitions as we are perfectly situated as an integrated property that boasts some of the best beachfront accommodation in Vietnam paired with exceptional golf.”

The new partnership is another indication of the willingness of Laguna Lang Co to deploy a “team ethic” to enhance Asia’s golf appeal. The club already plays a leading role in the Vietnam Golf Coast, a destination marketing effort involving seven top clubs in Central Vietnam that is geared towards cementing the area’s status as one of Asia’s leading places for play.

It almost goes without saying that the global pandemic has been devastating for the golf tourism industry in Asia. With international travel barred, clubs have been forced to rely on domestic clients for the past year. While strong growth has been witnessed, the overall economic power of international tourism is strongly required. Vietnam has continued to remain a safe bubble in Asia, and restrictions are still in place. However, the development and approval of vaccinations against COVID-19 indicate a degree of light at the end of the tunnel.

With governments around Asia (including Vietnam) currently in the procurement stage and planning mass vaccination programs for their populations, there’s growing confidence that international visitors will be able to return to Asian fairways sooner rather than later.

With that in mind, Laguna Lang Co believes that strength in numbers will help the region swiftly regain its status as a bucket-list destination for golf travelers.

“Asia’s reputation as a golf destination was as bright as it has ever been before the pandemic,” added Calver. “Together we can showcase all these great courses as well as the compelling tourism activities available along Vietnam’s Golf Coast.”

Champion Hills Offers New ‘Equity 55’ Membership

Champion Hills, Hendersonville’s premier golf community, is responding to a seismic demographic shift in private club demand with its new “Equity 55,” a full golf membership designed for those age 55 and under. 

With Equity 55, Champion Hills’ $40,000 initiation fee is divided into four equal payments over four years, dues and replacement reserve fund contributions are reduced by 50% and the club’s $800 annual food and beverage minimum is prorated for new members. 

Offering complete access to the club’s amenities and activities, Equity 55 members enjoy Champion Hills’ mountain-style Tom Fazio-designed golf course, clubhouse with pub and fine dining, wellness center, tennis and bocce courts, pool and hydro spa and more.

Like the club’s social and full golf membership, Equity 55 members’ vertical family can also experience the club without being accompanied by a member and do not incur golf green fees when playing Fazio’s mountain masterpiece.

For more information, visit www.championhills.com.

Rumbling Bald Readies for Spring with New Golf Packages

Rumbling Bald, the 36-hole golf resort on North Carolina’s stunning Lake Lure, has rolled out its golf packages for 2021, customized for golf groups of any size, and ideal for weekend or weekday buddy trips.

Starting at $345 per person, the resort’s “Hole-in-One” package features a two-night stay, two rounds of golf on the Apple Valley and Bald Mountain courses, breakfast both days and complimentary, unlimited range balls. Lodging options include the recently updated Apple Valley Studios and two- and four-bedroom Fairway Villas.

Paying homage to the 2021 Ryder Cup at Destination Kohler, the Ryder Cup Package starts at $589 per person and includes: three nights lodging; three rounds of golf scored and handicapped; complimentary replays on either course; a team shirt and resort hat; private, one-hour opening reception with wine, beer and hors d’oeuvres included as well as unlimited use of the practice facilities.

Apple Valley, designed by Dan Maples, reopened in Sept. 2020 with new Champion Bermuda greens.

For more information, visit www.rumblingbald.com.

Cherokee Valley Course and Club Announces Stay-and-Plays

Cherokee Valley Course and Club, Upstate South Carolina’s premier family club and mountain golf destination, has released its golf packages for 2021 featuring stay-and-plays at its charming onsite cottages and the historic Westin Poinsett in downtown Greenville.

Cherokee Valley’s cottage collection features three elegantly appointed homes right on the golf course. Each is equipped with four bed-and-bath suites to provide plenty of privacy and ample room. The cottages afford a relaxing atmosphere with panoramic views of the Blue Ridge Mountains. Rates start at $130 a night for one room with one bed and range up to $600 for a four-bedroom cottage with two beds per room.

A round of golf on Cherokee’s P.B. Dye-designed mountain-style layout can be added for $33 on weekdays (Mon. – Thurs.), $43 on weekends (Fri. – Sun.) or $60 for “all you can play,” subject to availability.

Packages at the Westin Poinsett feature a 350-square-foot guest room with one king or two queen beds, 42-inch flat screen, mini-fridge, 24-hour Westin Workout Fitness Studio and a round of golf with cart. Rates vary by season and can be obtained via the Partners Page.

For more information visit www.cherokeevalleyclub.com.

Pinehurst Resort Donald Ross Package “Evergreen” Rates

The shoulder season is a great time to visit the North Carolina Sandhills and Pinehurst Resort. The USGA’s new second home is the setting for its famed No. 2 Course, recently minted as a U.S. Open “Anchor Site” starting with the 2024 edition.

From a golf consumer standpoint, February presents an extended, value-laden period (potential frost delays notwithstanding). Rates on golf packages like the ever-popular Donald Ross drop about 50% next month and go up around 15% starting March 1.

You can book a two-night stay in the Carolina Hotel three rounds of golf on any of the resort’s nine golf courses and enjoy Pinehurst’s famous Southern breakfast and a three-course dinner each night starting at $713. There’s a surcharge for playing No. 2, but if you’re on a budget and want to stick to the package as is, you can still enjoy premium tracks like No. 4, No. 8 and No. 9.

For more information, visit www.pinehurst.com  

Sterling Grove Golf & Country Club to Open to Limited Public Preview Play on February 11

Photo: Patrick Koenig

(Scottsdale, Ariz.) – Sterling Grove Golf & Country Club, a new semi-private club in Surprise, Ariz., will open for limited public preview play beginning on Thursday, February 11th. The 18-hole Nicklaus Design golf course is the first new golf course to open to public play in Arizona since 2016.

Set against the backdrop of the majestic White Tank Mountains, the Sterling Grove golf course showcases features from the golden age of golf architecture, providing golfers with a very playable and enjoyable round. As the course matures, more than 1,700 trees will grow to line fairways and further define the routing. Wide landing areas greet golfers off the tee, while undulating greens will challenge even the best putters.

During the spring preview, while clubhouse and on-course amenities are being completed, green fees will be $89 per person, with public tee time reservations accepted 30 days in advance. Tee times can be made online at www.sterlinggroveclub.com or by phone at 623-213-7000. A food truck will be available at the clubhouse site for food and non-alcoholic beverage purchases. The Club expects to have its liquor license in place by the end of March. Until then, alcoholic beverages will not be sold on property.

Sterling Grove Golf & Country Club will ultimately become an exclusive private club reserved for members and their guests. For a limited time as the Sterling Grove community builds out, the club will be open to daily-fee and unaccompanied non-member play.

“We are excited to finally unveil the new Sterling Grove Golf & Country Club to the public,” said Ryan Stemsrud, general manager, Sterling Grove Golf & Country Club. “This is not your traditional Arizona golf experience; it has a very distinct look and feel.”

The social center of the Sterling Grove community will be the club area. Nine pickleball courts, five tennis courts, bocce courts, and men’s and women’s locker rooms will open in stages through late summer/early fall. Inside the clubhouse, the Flora Spa, state-of-the-art fitness studio and movement studio, a full-service restaurant called Copper & Rye, and The Market (for grab-and-go food plus general convenience items) will open this summer/early fall. Three resort-style pools will also open later this year, with Bob’s Bar, located near the sixth green, a place where golfers can stop for mid-round refreshments.

Sterling Grove Golf & Country Club is managed by Troon and is the centerpiece of the 780-acre Sterling Grove Toll Brothers luxury lifestyle community. The staff-gated, luxury resort community will encompass 2,200 homes and includes both all-ages and active adult neighborhoods. Incorporating design and architecture from some of Arizona's most iconic neighborhoods, the community will include trails, parks, fishing, community gardens, pet friendly parks, and many new and innovative community amenities.

In partnership with Toll Brothers and Nicklaus Design, Troon is fully-engaged with all facets of the new club from design and development, agronomy, food and beverage, to sales and marketing and merchandising. 

For more information on Sterling Grove Golf & Country Club, visit www.sterlinggroveclub.com or call 623-213-7000.

Breakthrough Golf Introduces Putter Headcovers

Exclusive Styles - All Designed With A Little Attitude

(Dallas, Texas) — Breakthrough Golf Technology has introduced a line of putter headcovers.  The new headcovers are designed with lots of personality for movie lovers and golfers everywhere.  Pick and choose from three iconic movies or two classic fan favorites. 

- Make My Day

- Show Me The Money

- Say Hello To My Little Friend

- Digital Camo

- Black Carbon

Barney Adams, CEO states “Headcovers are just a natural extension to our Stability Putter Shafts. Although we are passionate about the game, we do try not to take ourselves to seriously at BGT and these headcovers were a fun way to inject a little attitude.”

Available in both mallet and blade styles. Fits almost any putter made. Mallet accommodates RH and LH. All vegan leather.  The headcovers will retail for $49.99.

Breakthrough Golf Technology website: breakthroughgolftech.com

SIK, Cobra Partner to Launch First 3D-Printed Putter

(Pinellas Park, Florida) — SIK Golf, creator of patented Descending Loft Technology, and Cobra Golf, a leader in golf club innovation, today announce a long-term partnership which will see the brands working together on technology that was used in the first 3D Printed commercial putter, launched by Cobra in 2020. The two companies plan to continue working together on future products currently slated for launch in Summer 2021.  

This partnership, the genesis of which was SIK Golf partner and long-time Cobra Golf ambassador Bryson DeChambeau, has the common goal of bringing superior putting performance to the masses through SIK’s patented Descending Loft Technology (DLT). COBRA utilized the same technology found in all of SIK Golf’s fully-milled putters in the 3D Printed Supersport-35 putter, reengineered into an aluminum face insert, both saving weight and providing a slightly softer feel than a traditional, all-steel SIK putter. SIK’s signature face design utilizes four descending lofts (4°, 3°, 2°, 1°) to ensure the most consistent launch angle, truer role, and improved distance control for golfers that deloft or add loft to the putter at impact.

“At COBRA Golf we strive to deliver high-performance products that help golfers of all levels play their best and enjoy the game. To do that, it’s important to partner with companies who share that vision and our goal to deliver high-performance, innovative products to golfers,” said Jose Miraflor, Vice President of Marketing, Cobra Golf. “Our partnership with SIK Golf and utilizing their Descending Loft Technology will allow us to create future products that can benefit a wide range of golfers. Bryson has seen a lot of success over the years with his SIK putter and we’re excited to work with the SIK team to continue bringing exciting, Tour-proven products to the market.” 

In regard to the exciting partnership, Stephen Harrison, CEO and Founder of SIK Golf, adds, “We’ve been dedicated to developing superior products and educating players about putting and the importance of proper launch conditions for over a decade and the partnership with Cobra is a true validation of our team’s hard work. We look forward to continuing our work with COBRA’s R&D department and Bryson to collaborate on exciting new products that will improve players’ success on the greens.” 

To learn more about SIK Golf and Descending Loft Technology, visit SIkGolf.com. For more information on the Cobra Supersport-35 visit CobraGolf.com. 

Titleist Introduces New Players and Hybrid Stand Bags

(FAIRHAVEN, Mass.) – Titleist, Golf’s Symbol of Excellence, introduces six new golf bag models across two distinct categories – stand and hybrid – for the 2021 season. 

TITLEIST PLAYERS COLLECTION

The new Titleist Players Collection stand bags – Players 4 Plus StaDry, Players 4 StaDry, Players 4 Plusand Players 4 – offer feature-rich designs for dedicated golfers seeking a lightweight stand bag without sacrificing storage or durability.

The Players 4 Plus StaDry is the ultimate performance option for golfers that prefer to walk in any weather conditions. The Players 4 Plus StaDry offers the same lightweight construction and features as the Players 4 Plus but with premium waterproof materials and seam-sealed construction.

The Players 4 Plus is designed for golfers seeking the versatility and comfort of a lightweight stand bag, but with extra storage options.

TITLEIST HYBRID COLLECTION GOLF BAGS

The new Titleist Hybrid Collection is distinctly designed for golfers who like to walk and ride, offering the perfect blend of premium cart and stand bag features. The two new golf bag models – Hybrid 14 and Hybrid 5 – combine the versatility of a Titleist stand bag with an added cart strap loop that allows access to the valuables pocket when strapped into the cart, as well as a new Push Cart Rest.

The Hybrid 14 golf bag, with 14 full-length club dividers, provides superior organization with maximum storage, while the Hybrid 5 golf bag offers a more lightweight, cart-friendly design.

PLAYERS 4 PLUS STADRY: A new level of waterproof functionality.

Waterproof Construction, Extra Storage

The new Players 4 Plus StaDry features a tour-inspired, low-profile top cuff, four full-length dividers and a new premium double strap for enhanced comfort and simplified adjustment while carrying. The bag features eight pockets, including an expandable full-length apparel pocket. Additional features and benefits include:

- StaDry™ waterproof construction with seam-sealed zippers

- NEW expandable full-length apparel pocket

- Redesigned, larger beverage pockets with functional improvement in a player-preferred location

- NEW premium double strap features a padded back hub with a new foam package for comfort

- Quick-access accessories pocket with magnetic closure

- NEW Tee pocket

- High-grade lightweight aluminum legs and advanced hinged bottom for best-in-class stability and durability

- Lightweight, low profile top cuff with four (4) full-length dividers 

- 9 colorways | 8 pockets | 4.2 lbs | $290

PLAYERS 4 STADRY: The protection you need. The features you want.

Lightweight, Waterproof Construction

The new Players 4 StaDry includes a tour-inspired, low-profile top cuff, four full-length dividers and a new premium double strap for enhanced comfort and simplified adjustment while carrying. The bag features seven pockets, including one dedicated for a rangefinder, one lined for a water bottle, and a spacious full-length apparel pocket. Additional features and benefits include:

- StaDry™ waterproof construction with seam-sealed zippers

- NEW premium double strap features a padded back hub with a new foam package for comfort

- Quick access accessories pocket with magnetic closure

- NEW Tee pocket

- High-grade lightweight aluminum legs and advanced hinged bottom for best-in-class stability and durability

- Redesigned, larger beverage pockets with functional improvement in a player-preferred location

- Spacious full-length apparel pocket

- Lightweight, low profile top cuff with four (4) full-length dividers 

- 11 colorways | 7 pockets | 3.8 lbs | $255

PLAYERS 4 PLUS: Get more out of every round.

More Features, More Storage

The Players 4 Plus is for the golfer seeking added storage in a lightweight stand bag. The Players 4 Plus delivers with a larger top cuff than the Players 4 StaDry and Players 4, and eight distinct pockets, including: a dedicated tee pocket above the removable ball pocket; a waterproof valuables pocket and full length apparel pocket; and a dedicated rangefinder and lined water bottle pockets.

- NEW expandable full-length apparel pocket

- NEW premium double strap features a padded back hub with a new foam package for comfort

- Quick access magnetic accessories pocket

- High-grade aluminum legs and advanced hinged bottom for best-in-class stability and durability

- Waterproof valuables pocket

- 2 Player-preferred external water bottle pockets

- 2 Velcro glove patches

- Lightweight, low profile top cuff with 4 full-length dividers and 8 distinct pockets

- 12 colorways | 8 pockets | 4.3 lbs. | $225

PLAYERS 4: A lighter, more comfortable way to play.

Lightweight Construction, Premium Materials

- NEW premium double strap features a padded back hub with a new foam package for comfort

- Quick access magnetic accessories pocket

- Redesigned, larger beverage pockets with functional improvement in a player-preferred location

- High-grade aluminum legs and advanced hinged bottom for best-in-class stability and durability 

- Soft to touch valuables pocket

- NEW expandable full-length apparel pocket

- Lightweight, low profile top cuff with 4 full-length dividers

- 16 colorways | 7 pockets | 3.8 lbs. | $200

HYBRID 14 GOLF BAG: Stand bag meets cart bag.

Cart-Friendly, Premium Comfort and Upgraded Organization

- NEW leg system with a pushcart rest for enhanced push-cart compatibility

- Expandable apparel pocket

- Integrated cart strap tunnel for easy access and added security in golf cart

- NEW premium double strap features a padded back hub with a new foam package for comfort

- External water bottle pockets 

- Low profile top cuff with tour-inspired integrated handles

- Full-length dividers and features and expandable full-length apparel pocket.

- 11 colorways | 9 pockets | 6.1 lbs | $240

HYBRID 5 GOLF BAG: For every way you play.

Premium Design, Convenient for Carrying, Riding, Pushing or Pulling.

- NEW leg system with a pushcart rest for enhanced push-cart compatibility

- Integrated cart strap loop for easy access and added security in golf cart

- NEW premium double strap features a padded back hub with a new foam package for comfort

- Expandable apparel pocket

- Waterproof valuables pocket

- External water bottle pockets

- Low profile top cuff with tour-inspired integrated handles

- 10 colorways | 7 pockets | 4.6 lbs. | $230

AVAILABILITY

The new Titleist Players and Hybrid Collection golf bags will be available in golf shops beginning Feb. 1, 2021, starting at $200. Customization is available on all bag models.

ON THE WEB

https://www.titleist.com/golf-gear/golf-bags

Sold-Out Field Of 300 Golfers Prepare To Tee-Off In Myrtle Beach Preseason Classic

Seventh Annual Event Delivers Value, Good Times for Players

(MYRTLE BEACH, S.C.) — The seventh annual Myrtle Beach Preseason Classic - sporting a sold-out field of 300 golfers - will be played February 1-3 on nine of the Grand Strand’s most popular courses.

This year’s field, which grew by 50 percent, is the largest in tournament history and will feature golfers from 22 states.

A 54-hole, two-man team event, the Preseason Classic will showcase a different format of play each day and players will be flighted based on their USGA handicap. Teams will play best ball in the opening round, followed by modified alternate shot and a Texas scramble.

The Preseason Classic, which cost just $199 per person, has carved out a reputation as golf’s most valued-filled event.  Much of the value is derived from a course lineup that features some of the area’s most acclaimed layouts.

The Love Course at Barefoot Resort, True Blue and Rivers Edge have all been ranked among the nation’s top 100 public courses and will lead a lineup that also includes Aberdeen, Arrowhead, River Club, Sandpiper Bay, Tradition Club and Wild Wing Avocet.

“Golf has offered a refuge from the Covid-19 pandemic, and I think that is reflected in the interest in this year’s Myrtle Beach Preseason Classic,” said Scott Tomasello, the tournament director for Golf Tourism Solutions, the event’s owner and operator. “We were able to safely and successfully host the World Amateur Handicap Championship and the Fall Classic over the final four months of 2020, and we look forward to welcoming players for the best Myrtle Beach Preseason Classic to date.”

In addition to three rounds of golf, players will also receive a tournament gift, daily prizes, random drawings, two drink tickets each day, and a final round awards luncheon.

For more information the Myrtle Beach Preseason Classic, visit PreseasonClassic.com.

Srixon/ASICS Announces New GEL-Course ACE Golf Shoes

(HUNTINGTON BEACH, Calif.) — SRIXON/ASICS a worldwide leader in golf equipment design and manufacturing, is proud to introduce a new golf footwear model in partnership with ASICS North America – the GEL-Course ACETM.

“The Srixon/ASICS partnership has been tremendous for both our brands,” said Mike Powell, President of Sales and Marketing at Srixon/Cleveland Golf/XXIO. “ASICS is a huge global sports brand and widely recognized as the leader in performance footwear. We’re excited to launch the new GEL-Course ACETM. This shoe will provide the legendary performance of ASICS running shoes and the waterproof protection you need when conditions on the course aren’t perfect.” ASICS golf shoes are built with inspiration from ASICS legendary running shoes and deliver comfort and flexibility, while providing outstanding traction and stability.

The GEL-Course ACETM provides a waterproof, spikeless golf shoe that will help you walk the course in style. Featuring ASICS Gel, FlyteFoam and comfort padding on the ankle, the GEL-Course ACE shoes were inspired by ASICS running shoes and provide more comfort on every swing.

Key Technologies:

- Lightweight Frame Work and Flexibility: Air mesh provides flexibility during the swing and while walking the golf course. ASICS FlyteFoam® provides lightweight shock absorption and plenty of durability for golf.

- Flexible Waterproof Upper: Flexible mesh provides comfort, while the thin PU and waterproof lining keep your feet dry in wet conditions.

- Supportive Fit: An air mesh at vamp and the integrated quarter panel provide a supportive fit, while internal molded heel counter secures optimal foot support. Additional ankle padding helps ensure a custom fit that adapts to every move.

- Golf Specific Tooling: The FG traction sole pattern places spikes exactly where they need to be for stability and traction while walking the course. Rearfoot GEL cushioning reduces impact and increases shock absorption, while Toe and Lateral rubber wraps help maintain balance throughout the golf swing.

In addition to the release of the new GEL-Course ACE, Srixon/ASICS announces the introduction of four new color options for the GEL-Course GLIDE: Sheet Rock/White and Peacoat/Glacier Grey for Men’s shoes and Black/Rose Gold and Glacier Grey/Pure Silver for Women’s shoes. The GEL-Course GLIDE shoes will now retail for $99.99.

Retail Information and Pricing

Pricing: $149.99

Sizes: Men’s: 7-12, 13; Women’s: 6-10

Colors: Men’s: White/Pure Silver, White/White, Graphite Grey/Graphite Grey

             Women’s: White/Pure Silver, Glacier Grey/Pink Cameo

CertiFresh Cigar Adds Brand to Lineup, Offers Its Annual PGA Show Special

(ROBBINSDALE, MN) — While the PGA Merchandise Show has gone virtual this year due to the COVID-19 pandemic, the annual PGA Show special offered by  CertiFresh Cigar is very much real. 

On select cigars, for every order of 25 cigars or more cigars between now and February 15, 2021, CertiFresh Cigar will add a bonus of five cigars to the order. The brands participating in the promotion include Montecristo, Romeo y Julietta, Kuba Kuba, Olivia G, Ashton Classic and Rocky Patel 1999 to name a few.

For over 20 years, CertiFresh Cigar has offered the finest brand-name cigars that are delivered in a perfectly humidified custom package. Boveda's patented two-way humidity control device is the cornerstone of CertiFresh packaging. Freshness of cigars is guaranteed for one year due to the packaging, so golf courses do not have to maintain a traditional humidor to carry the product.

CertiFresh has enjoyed steady growth over the years, and now services over 3,000 golf courses, clubs, resorts and casinos.

CertiFresh recently added a new brand to its wide range of quality cigars. Drew Estate, a Nicaragua-based company, is now part of the CertiFresh offering of cigars. At over 96,000 square feet, it is the largest cigar factory in Nicaragua and one of the five largest premium cigar factories in the world.

 “We are excited to add Drew Estate to our line,” said co-owner Eric Nelson. “Their company is truly passionate about the cigar industry and their product reflects that passion.”

Every CertiFresh Cigar comes with customized packaging featuring the club or event logo, making for great gifts for tournaments and events. There is no added charge for the customized packaging.

Contact your local rep or CertiFresh Cigar directly at 800-375-2373, or visit www.certifreshcigar.com.

Golfweek Ranks Nine Myrtle Beach Courses Among Nation’s Top 200 Resort Courses

Love Course at Barefoot Resort

Myrtle Beach Has More Courses Ranked Than Any Destination in America

(MYRTLE BEACH, S.C.) — The unveiling of “Golfweek’s Best of 2021: Top 200 Resort Golf Courses in the U.S.” provided further affirmation of the depth and quality of Myrtle Beach’s offerings.

Golfweek ranked nine Myrtle Beach area layouts among its top resort courses, more than any other destination in America. The Grand Strand’s honorees were led by three consensus top 100 layouts - the Dunes Golf & Beach Club (No. 43), Caledonia Golf & Fish Club (No. 47) and True Blue Golf Club (No. 73).

Joining that acclaimed trio on the Golfweek list were King’s North at Myrtle Beach National (No. 142), Moorland Course at Legends Resort (No. 144), Grande Dunes Resort Course (No. 174) and the Dye (No. 153), Love (No. 166) and Fazio (No. 193) layouts at Barefoot Resort.

“Myrtle Beach is home to more outstanding courses than any destination in America and that’s at the heart of what golfers find so appealing about the area,” said Bill Golden, CEO of Golf Tourism Solutions, the company responsible for promoting Myrtle Beach as a golf destination. “While rankings are subjective by nature, it’s gratifying to see nine Myrtle Beach layouts ranked among the nation’s premier resort courses.”

Golfweek also ranked four area courses - Tidewater (No. 157), DeBordieu (No. 178), The Reserve (No. 182) and Long Bay (No. 190) - among its “Top 200 Residential Courses in the U.S.” 

As expected, the Dunes Club, which has hosted PGA Tour, Champions Tour and USGA events, was the highest ranked Myrtle Beach golf course. The Robert Trent Jones Sr. classic, highlighted by holes 11-13, known as “Alligator Alley,” was a driving force behind the area’s rise to prominence. 

Caledonia and True Blue, sister courses designed by Mike Strantz, offer different but equally enjoyable experiences. Caledonia, Strantz’s first solo course, is equal parts art and architecture, playing through a stunning piece of lowcountry property that delivers one of the nation’s premier golf experiences. Conversely, True Blue is a product of Strantz’s unmatched creativity, challenging players with a design that features sweeping fairways framed by sprawling waste bunkers.

King’s North, an Arnold Palmer design, is one of Myrtle Beach’s bedrock facilities, highlighted by “The Gambler,” the par 5 sixth hole that is famously home to an alternate, island fairway.

The Moorland Course at Legends is one of the area’s sternest challenges and most creative layouts. The Resort Course at Grande Dunes is home to five holes that play along the Intracoastal Waterway, including the unforgettable par 3 14th. Playing from an elevated tee box to a green that overlooks the waterway, No. 14 is one of Myrtle Beach’s most exhilarating tee shots.

The Fazio, Love and Dye courses at Barefoot have long been among the Grand Strand’s most popular. The Love Course, which features three holes built around the faux ruins of an old plantation home, is renowned for its playability. 

Tom Fazio’s namesake design features water on 15 of 18 holes and makes judicious use of bunkering to help create unforgettable visuals. The Dye Course spotlights the best of Hall of Fame architect Pete Dye, challenging players with visual deception and native waste areas.

For more information on Myrtle Beach’s 90 courses, the area’s best golf packages, and breaking news, visit www.PlayGolfMyrtleBeach.com.

Unboxing PXG's New 0211 Golf Clubs

PXG, the global golf equipment powerhouse, is all about the science of sexy. The formula never changes. Crazy distance, unbelievable forgiveness, huge sweet-spots, an extremely soft feel, and smoking hot looks. All that and more can be found in the company’s All-New PXG 2021 0211 Collection. An incredible line-up of innovative new irons, hybrids, fairways, and drivers that deliver game-changing performance at a killer price.

"It has always been PXG's mission to develop the world's finest golf equipment, and the PXG 2021 0211 Collection is no exception," said PXG founder and CEO Bob Parsons. "0211s are an easy choice for players who simply want a sexy set of clubs that deliver unbelievable performance at a price you wouldn't expect – certainly not from us."

The All-New PXG 2021 0211 Collection leverages many of PXG's leading technologies, such as its advanced DualCOR System, Honeycomb TPE inserts, ultra-thin clubface, and adjustable weighting. In its metal woods, the Collection also introduces a railed sole geometry and innovative new head shapes to support an ideal balance of distance and forgiveness.

Learn more at wwwPXG.com.

FlightScope to Debut Augmented Reality Technology and New Learning Programs at 2021 PGA Merchandise Show

Hosting Educational Webinar for PGA Professionals and Industry Executives on Maximizing Strokes Gained, January 28

(ORLANDO, FL) – FlightScope – the pioneer and global leader in tracking and analyzing sports performance data – will exhibit its new Augmented Reality (AR) Kit for Mevo+ and X3 launch monitors, as well as unveiling the new FlightScope Learning Program at the 2021 PGA Merchandise Show, held virtually January 26-29.

Additionally, the company will present a special educational session titled “Maximize Strokes Gained with FlightScope Skills” on Thursday, January 28 from 10:00 to 10:35 a.m. EST. The program will be presented by Founder and CEO Henri Johnson and Senior Sales Manager, Alex Trujillo.

The new FlightScope Augmented Reality feature is included in the FS Golf App and is available with the Mevo+ and X3 models. The new feature gives teaching, club fitting, and practice sessions a live TV broadcast look and feel. The FS Golf app lets you view real-time ball trajectory and data parameter overlays on video clips from any vantage point.  

New FlightScope Learning certification courses are designed to help professionals gain a better level of understanding and application of FlightScope technology in their teaching or fitting practices. The company will provide the knowledge needed to hone skills and add value to students, customers and the game of golf. Various packages will be offered and MSR credit hours will be provided to PGA professionals upon completion. While the program debuts at the PGA Show, it will officially be rolled out on February 1. 

“We are dedicated to developing the most technologically advanced tracking radars in the industry, while providing teachers and coaches the educational tools to get the most out of our products,” says Henri Johnson, Founder and CEO of FlightScope. “The PGA Merchandise Show has always been an excellent platform to launch new technologies and services and we look forward to showing the industry what we’ve been working on.” 

FlightScope is the industry leader and pioneer in tracking and analyzing sports performance data. Its products and tournament services represent the pinnacle of tracking technology, enabling players and coaches to measure and analyze every aspect of performance with unmatched accuracy.

With accurate, performance-driven technology, FlightScope transforms the way golf is analyzed and how players improve. The company’s renowned products are trusted by a large and growing number of TOUR players and top teachers, including teachers like George Gankas and Mike Schy, and professionals like Bryson DeChambeau, Bubba Watson, Pat Perez, Charl Schwartzel, and more.

For more information, visit www.flightscope.com.

SIK Golf Bolsters Team with Golf Industry Veterans

Fast-growing Putter Brand Adds Decades of Experience as it Grows Team to Meet Demand

(St. Petersburg, Florida.) – SIK Golf, developer of Patented Descending Loft Technology (DLT), recently announced Wright Chandler as International Sales Manager and Burton Christie as Executive Vice President. Prior to joining SIK Golf, Wright Chandler spent over 19 years with Golf Pride, with a focus on retail and international distribution. Burton Christie, also a veteran of the golf industry, spent 13 years at Golf Pride as a Tour Representative and 12 years at the PGA Tour in Tour Operations. 

SIK Golf builds premium putters featuring their patented Descending Loft Technology (DLT). DLT promotes a consistent launch angle for a wide range of putting strokes, leading to the most reliable distance control of any putter available today. With a focus on technology and fitting, SIK golf takes a data-driven, scientific approach to provide consistent launch angle, truer role, and improved distance control for golfers that deloft or add loft to the putter at impact.

"SIK Golf has experienced rapid growth both in retail sales and on the PGA Tour,” said Steve Harrison, CEO and Founder of SIK Golf. “Bryson DeChambeau, Brendon Todd and Lanto Griffin are among the players using SIK Putters on Tour. This past season was an incredible breakthrough for those players and SIK Golf.  We are expanding our retail, fitting and distribution partners both domestically and internationally, expanding operations across all departments, and thus, expanding our team. These appointments were necessary to continue the growth and momentum that has been building at SIK Golf.”

For more information, visit sikgolf.com. 

Bridgestone Golf Builds on Heritage of Groundbreaking Science with New Dimple Technology in e12 Contact

Leader in Golf Ball Technology Expands Innovation in Contact Science

(COVINGTON, Ga.) — Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the release of the revolutionary new e12 CONTACT golf ball. Following the great success of the award-winning TOUR B series featuring REACTIV cover technology, the latest e12 is designed with next-generation contact science and aimed at players looking for a combination of game-changing distance and forgiveness with exceptionally soft feel and enhanced short game performance. 

The true breakthrough in the e12 CONTACT design is the innovative new CONTACT Force dimple, which features a unique structure with a raised area in the center and an outer portion that slows sidespin during flight. The raised area of the new dimple allows for 38% more contact with the clubface at impact than traditional dimples, yielding a much more efficient transfer of energy and improved core activation. The result is faster ball speed and more distance with every club in the bag. 

“Bridgestone has long been a pioneer in bringing to market unique dimple shapes, sizes and constructions in the golf industry, but up until this point that has primarily been a means of achieving optimal aerodynamic performance,” said Elliot Mellow, Golf Ball Marketing Manager for Bridgestone Golf.  “In the new e12 CONTACT, dimples actually serve as a source of increased power and distance as well. They also contribute to minimizing hooks and slices, making the newest e12 a golf ball that provides performance you can actually see in terms of straight distance.” 

The new CONTACT Force dimple design not only creates more efficient energy transfer and less in-flight drag for longer straighter shots, it also promotes longer contact time with the clubface on pitches and chips for increased spin and control on shots in the scoring zone. Many players will also see benefits on the green with more consistent putting results due to improved putter face contact. In addition, a new, softer core contributes to significantly enhanced feel on all shots.  

“REACTIV was our first significant foray into increasing performance through contact science,” said Dan Murphy, President and CEO of Bridgestone Golf. “Now our engineers have determined that with the cutting-edge CONTACT Force dimple design we can transfer more energy to the core for greater distance while also optimizing aerodynamics to cut down slice and hook spin. It really is an amazing development.”

The 3-piece Bridgestone e12 CONTACT will be at retail on February 26, 2021 and feature a street price of $29.99 per dozen.  In addition to the classic white version, the e12 CONTACT will be available in Matte Green, Matte Red and Matte Yellow color options. For help selecting which premium

Bridgestone model is the right ball for them, consumers should try Bridgestone’s VFIT for a free video ball-fitting consultation.  

More information: bridgestonegolf.com. 

Volvik Seeks Independent Golf Sales Representatives

(ORLANDO, Florida) – Volvik USA (Volvik.com), a rapidly-growing, premium high-performance golf ball company, is seeking experienced, independent golf sales representatives.

“As the #1 color golf ball manufacturer, Volvik is expanding its sales force to meet robust customer demand in traditional industry trade channels,” said Wes Whittingham, vice president of sales for Volvik USA.

To be considered, an applicant must have non-competing golf product lines, with a desire to add Volvik on a commission-only basis. The company offers competitive commissions paid on shipment of Volvik golf ball, bag, headwear and accessory product lines.

Any interested, experienced qualified applicant should send a letter of introduction and a résumé to sales@volvik.com.

Mizuno Extends M.CRAFT Putter Line with Three New Models

Three new forged and precision-milled M.CRAFT putters are available starting in February

(NORCROSS, GA) — Mizuno, the global specialty sporting goods company renowned for its industry-leading forged irons and technically advanced golf clubs, announced three new models in the premium M.CRAFT line of putters, available starting February 4, 2021.

Previously available in three classic shapes, Mizuno’s M.CRAFT putters are forged from premium 1025 mild carbon steel then CNC milled to create the most precise shape and alignment. As a result of the hugely popular initial models, Mizuno designed and developed three new shapes to extend the M.CRAFT line -- M.CRAFT IV, M.CRAFT V and M.CRAFT VI.

M.CRAFT IV is a slant neck deep square back putter with moderate toe-hang to suit players with a moderate putting arc. M.CRAFT V is a slant neck toe-heel deep mallet with maximum toe-hang to suit a strongly arcing stroke. M.CRAFT VI is a face-balanced wing mallet offering slightly more weight and stability for players with a straight back and through stroke. Each putter head promotes a fluid, rhythmical putting stroke and – thanks to the deep face milling – offers a softer feel and purer roll.

The M.CRAFT putters weigh in at 355 grams with the exception of the M.CRAFT VI that weighs slightly more at 371 grams. However, players can adjust each M.CRAFT putter to a variety of putting conditions with the additional weight kit that includes two 3 gram weights and two 13 gram weights, which can be interchanged with the 8 gram fitted weights.

The M.CRAFT head styles are available in three stunning finishes:  Classic White Satin, bold Blue ION and intense Black ION. M.CRAFT putters feature a KBS Tour shaft, Lamkin Deep Etched Full Blue cord grip and come with a premium patch M.CRAFT cover in Mizuno’s classic staff colors and emblazoned with the leather M.CRAFT mark. 

The original M.CRAFT putters will also be available in 2021. M.CRAFT I is a square back with mid slant neck and max toe-hang, suited to an exaggerated putting arc. M.CRAFT II, is a classic heel-toe putter with plumber’s neck and mid toe-hang, matching a moderate putting arc and finally the M.CRAFT III is a face-balanced mid-mallet delivering stability for golfers with less putting arc.

Mizuno has long held an enviable industry and tour-wide reputation for crafting the very finest golf clubs and the M.CRAFT putter line follows very much in that tradition.

Mizuno has strived to create the best products for consumers for 115 years, and the M.CRAFT putter line adheres firmly to that spirit and desire while offering the best performance benefits that modern technology can bring. #ReachBeyond 

For further information on Mizuno’s full range of golf equipment, apparel and accessories visit: mizunogolf.com.

Mizuno Announces ST Series Metal Woods

(NORCROSS, GA) — Mizuno, the global specialty sporting goods company, announced the next generation of ST Series metal woods will be available starting February 2021, representing the culmination of the company’s 3-year, rapid-fire driver development project.

The new ST-Z and ST-X further deploy Mizuno's high strength, Forged Beta SAT2041 Ti face and complex carbon construction to deliver potent ball speeds and a dense, satisfying sensation at impact. The Forged Beta SAT2041 TI maintains its characteristics and resists micro fractures for longer than the commonly used 6-4, Alpha Beta Ti.

"We asked for feedback from our tour players on the ST200, to which most was on the sensory side with a desire for a sound generally described as solid or dense,” said Chris Voshall from Mizuno. “We then spent the next year working on feedback hand in hand with releasing the additional ball speed we knew was left in our SAT2041 Beta Ti face." 

The ST Series offers a choice between two different head designs in the driver with characteristics to suit different playing requirements and deliver different ball flights. 

ST-Z Driver

Designed to be ultra-stable and to offer low-spin efficiency, the ST-Z driver has a balanced toe/heel carbon composite construction with deep central back weight – for a spin efficient, straight-line ball flight. Featuring the 2nd generation of Mizuno's Forged SAT2041 Beta Ti face for potent ball speeds and consistent performance over time, the ST-Z driver has a wide, low footprint, with a neutral visual lie angle and comes with 4 degrees of quick switch adjustability to fine-tune look and trajectory.

"The ST-Z's predecessor – the ST200 – had a reputation for being a straight-line bomber favored by our longer hitting tour players, and the ST-Z profile is no different,” said Chris Voshall. “But with an extra year's extra experience engineering the Forged Beta SAT2041 Ti, we were able to release a little extra ball speed and a much more satisfying experience off the clubface."

ST-X Driver

The ST-X driver features an expanded toe-located carbon composite window and a heel-located sole weight that combine to produce a reliable draw bias. Equipped with 4 degrees of quick-switch adjustability, the ST-X driver offers a more compact profile, a slightly deeper back portion and a more upright visual lie angle.

As with the ST-Z, the ST-X builds upon the 2nd generation of Mizuno's Forged SAT2041 Beta Ti and offers more dense feedback through impact and a more muted, powerful tone.

"In testing, a lot of our tour players preferred the ST-X over the ST-Z for its deeper shape and slightly smaller profile,” said Chris Voshall. “I recommend starting with an open mind and dropping the ST-X alongside the ST-Z in the address position. For a draw bias driver, it's not going to be what most players expect."

Those with mid-lower swing speeds will benefit from the J-Spec, Japan Specification, incorporating an incredibly lightweight 39g MFusion graphite shaft on the ST-X.

ST-Z Fairway Woods

Offering a throwback profile with curves for the purist and performance for the pragmatist, the ST-Z fairway woods provide high levels of stability and low spin efficiency and feature Mizuno's 3rd generation MAS1C face – the most powerful to date. The ultra-lightweight carbon crown lowers the COG for better spin vs MOI performance, while re-engineered WAVE Technology, delivers a compact wave design that lowers the mass. Both the 3 and 5 woods have an adjustable, quick-switch hosel offering 4 degrees of loft and face angle adjustability.

"Knowing the fairway wood is the least changed club in any bag, we spent time looking at older models that our tour players preferred,” said Chris Voshall. “Rather than a massive overhaul, we implemented subtle tweaks to the ST-Z such as a leading edge and transition into the hosel. There's a lot to like at address.”

Mizuno has strived to create the best products for consumers for 115 years, and the new ST Series adheres firmly to that spirit and desire while offering the best performance benefits that modern technology can bring.

The ST Series woods will be available at retail starting February 2021. Test the ST-Z and ST-X at a Mizuno Swing DNA Fitter. For further information or to find out more about Mizuno’s full range of golf equipment, apparel and accessories visit: Mizunogolf.com.

XXIO Unveils the All-New XXIO Prime: Luxury Is Light

(HUNTINGTON BEACH, Calif.) — XXIO, a global leader in premium lightweight golf equipment, introduces the all-new XXIO Prime, the ultimate symbol of excellence and performance. The new XXIO Prime officially launches in North America on February 12, 2021.

“It’s safe to say that the new XXIO Prime Woods and Irons are the most advanced set of clubs ever developed for moderate-to-slow swing-speed players,” said Jeff Brunski, Vice President of Research and Development. “From the exotic materials and construction to the ultra-lightweight shafts featuring our Weight Plus counter-weighting technology, every detail in the new XXIO Prime has been engineered to add distance and accuracy – specifically for players who have lost some yards over the years. XXIO Prime is truly different and special.”

Experience the difference of ultra-lightweight woods and irons with the all-new XXIO Prime. Easy to swing shafts and revolutionary counterbalanced construction elevate performance for moderate swing speed players. Enjoy improved distance, increased accuracy, and less strain with our most powerful XXIO Prime yet.

Key Technologies:

- Rebound Frame: Featured on the new Prime Driver, Rebound Frame is an alternating pattern of stiff and flexible zones that focuses more of your impact energy into the golf ball. It increases ball speed and distance on every drive, especially center-face impacts.

- Weight Plus: Weight Plus is a counterbalancing technology that places weights in the end of each shaft, located behind your hands as you grip the club. That grip weight helps push the club head up through your backswing for a more consistent top of swing position. And as you begin the downswing, the weight brings your hands into position, keeping your arms closer to your body for a squarer face at impact.

- Super-TIX PLUS Titanium Face: Each XXIO Prime Driver, Fairway Wood, and Iron face is made from Super-TIX PLUS Titanium, an incredibly strong yet lightweight alloy that adds speed to all your shots.

- Lightweight Construction: The new XXIO Prime SP-1100 Shaft, with TORAYCA T1100G carbon fiber and NANOALLOY resin, is extremely lightweight to help produce more swing speed and distance with its smooth, easy-to-swing profile. The softer tip section also makes it easier to close the club face and strike the ball pure.

In addition to the new XXIO Prime announcement, XXIO is proud is introduce XXIO Prime Royal Edition. XXIO Prime Royal Edition is an unprecedented achievement of quality, luxury, and performance, all carefully curated for female golfers. The stunning design and unmatched attention to detail provide speed, distance, and an incredibly easy swing feel.

Retail Information and Pricing

XXIO Prime

Pricing: $899.99 for XXIO Prime Driver, $599.99 for XXIO Prime Fairway Woods, $399.99 for XXIO Prime Hybrids, $274.99 for individual XXIO Prime Irons, $1,099.99 for 4-piece set of XXIO Prime Irons

U.S. Retail Launch Date: February 12, 2021

XXIO Prime Royal Edition

Pricing: $1,199.99 for XXIO Prime Royal Driver, $799.99 for XXIO Prime Royal Fairway Woods, $449.99 for XXIO Prime Royal Hybrids, $299.99 for individual XXIO Prime Royal Irons, $1,799.99 for 6-piece set of XXIO Prime Royal Irons, $2,399.99 for 8-piece set of XXIO Prime Royal Irons

U.S. Retail Launch Date: March 12, 2021

Ben Hogan Golf Equipment Company Introduces Limited Edition Player’s Combo Sets with Diamond Black Metal Finish

Player’s Black Combo Set is Most-Requested product in recent history; joins popular Player’s Combo Sets combining ICON Blades and Award-Winning PTx PRO Irons with various long-iron alternatives.

(Fort Worth, Texas) — On the heels of introducing a number of long iron alternatives, including the UiHi utility irons and VKTR+ hybrids which led to The Player’s Combo Set - one of the best-selling products in their recent history - the Ben Hogan Golf Equipment Company today unveiled a Limited Edition Player’s Black Combo Set.

The Company will introduce a limited run of the Player’s Black Combo set comprised of the PTx PRO Black irons (#4 iron through #7 iron) combined with ICON Black irons (#8 iron – Pitching Wedge).  As an extra bonus, buyers will have the opportunity to purchase an 18-degree VKTR+ hybrid ... traditionally a club that would replace a #3 iron ... for a special price.

Unlike most ‘combo sets’ on the market which make design sacrifices from the start -- where the long irons do not have enough game-enhancement technology while the shorter, scoring irons have too much -- the Ben Hogan Player’s Combo Sets uses the best elements of two distinctly different iron models.  The Player’s Black Combo Set combines ICON blade short irons and the Award-Winning PTx PRO mid- and longer irons.

“Quite candidly, we were blown away by demand for the Player’s Combo Set.  We knew it was a great concept, but never expected it to become a cornerstone of our product line.  Throughout the latter half of 2021, we just couldn’t keep up with demand,” said Scott White, President and CEO of Ben Hogan Golf Equipment Company.  “On top of that, we’ve had ongoing requests for the set to made available in black finishes.  The Player’s Black Combo Set is the response to those golfer demands.”

Adds White, “Black golf clubs have been popular for a number of years now and we don’t see that trend changing anytime soon.  Our proprietary Diamond Black Metal finish has proven to be preferred by many discerning golfers.  We offer it as an alternative on many of our irons and wedges because it is more durable than nickel chrome and doesn’t flake or crack like black paint which most other manufacturers use.” 

The new Player’s Black Combo set will begin with the PTx PRO Black #4 at 22 degrees.  In keeping with the Ben Hogan manifest, the set(s) will maintain consistent 4-degree loft gapping throughout the set; #5 iron – 26 degrees, #6 iron – 30 degrees, #7 iron – 34 degrees, #8 iron – 38 degrees, #9 iron – 42 degrees, and the Pitching Wedge – 46 degrees.  Pricing for the Player’s Black Combo set will be as follows:

4/5/6/7 (PTx PRO irons) with 8/9/PW (ICON irons): $840.00

Additionally, an 18-degree VKTR+ hybrid will be offered to buyers of this Limited Edition set at the special price of $100.00.

The original Player’s Combo sets will be remain available in traditional nickel chrome in three standard offerings:

4/5/6/7 (PTx PRO irons) with 8/9/PW (ICON irons): $810.00

22-degree UiHi with 5/6/7 (PTx PRO) with 8/9/PW (ICON): $810.00

22-degree VKTR+ with 5/6/7 (PTx PRO) with 8/9/PW (ICON): $840.00

The new Player’s Black Combo set and original Player’s Combo Set, UiHi Utility Irons and VKTR+ Hybrids are available exclusively at www.BenHoganGolf.com.

PerfectMotion Introduces “PPI” Motion Efficiency Metric

Upgraded App Now Includes PerfectMotion Performance Index to Track Improvement

(BOSTON, MASS.) — PerfectMotion has upgraded the user experience in its industry-leading A.I.-powered, motion training mobile app by introducing the PPI, PerfectMotion Performance Index. PPI is a numerical measure of motion efficiency from 0 to 100. As golfers work with the app toward the goal of repeatable, efficient body motion with every club, their PPI scores help them measure their success, track improvements, focus their efforts and challenge themselves.

PPI is a moving average, similar to a handicap, computed as an overall measure over a golfer’s last 300 swings and putts, and individually, for BALL and NO BALL training sessions for each club. As a golfer improves their motion efficiency, their PPI increases. Golfers now have a simple, objective measure of performance for their drives, irons, wedges, chips and putts used to help them achieve the ultimate goal of the PerfectMotion app: lower handicaps, effortless distance and automatic accuracy.

“The app and its AI allow golfers to train with purpose, eliminating their key faults one at a time,” says Rich Kosowsky, PerfectMotion founder and CEO. “The PPI simply measures that progress. It goes up as a golfer eliminates the most severe fault, scores more perfect motions in a session, and graduates to higher skill levels. We all know how passionate golfers are about performance and data. And unlike a handicap, which requires playing rounds to improve, golfers can improve their PPI anywhere and anytime, with or without a ball. All they need is their phone.”

Instructors use PPI to help assess which areas of the game to focus on with a student and then use their expertise and insight to speed PPI gains. “Given the PPI scores for every training session, along with the trends by club, a coach can quickly assess a student's key issues and create a personalized plan for improvement,” says Kosowsky.

Three-time Ryder Cup participant and four-time winner on the PGA TOUR Chip Beck, a PerfectMotion instructor, is enthusiastic about PPI and the data it provides. “PPI pinpoints my students’ strengths and weaknesses, allowing me to a more efficient and effective teacher,” Beck says. “And it’s a great motivational tool – I’m currently competing with several of my students through the app to see who can improve putting PPI fastest. It’s a lot of fun.”

The PerfectMotion app allows golfers to train efficiently, with or without a ball, while receiving expert guidance on every swing and putt. To start improving, golfers simply place their phone on the ground angled up toward them and make swings with a driver, iron, wedge, or work on chips and putts. The app uses proprietary artificial intelligence to track the golfer’s body motion and instantly determine their key swing fault. The app then provides a custom video fix to help eliminate it. For app subscribers that want to accelerate their PPI gains, they can choose from a list of top instructors worldwide to work with remotely in a uniquely personalized and effective way.

The PerfectMotion app can be downloaded for the Apple iPhone in the iOS app store and for Android devices in the Google Play Store. The app comes with a 14-day free trial. After the trial, the Pro version costs $5.99 a month or a $59.99 annually.

To learn more visit perfectmotion.io.

Vokey WedgeWorks Introduces M Grind Collection

Bob Vokey’s “Most Favorite” Grind Now Available in 50°, 52° and 54° Lofts

(FAIRHAVEN, Mass.) – Master Craftsman Bob Vokey’s “most favorite” grind – the M Grind – is now available in 50°, 52° and 54° lofts through the new Vokey WedgeWorks M Grind Collection.

Previously only available on Vokey Design SM8 sand and lob wedges (56º-62º), the M Grind is designed for players that like to rotate the club face open and closed to manufacture shots around the green:

•  The M grind is a medium-bounce wedge featuring a full crescent heel, toe and trailing edge sole grind and is for players looking for a versatile gap wedge playing in firm, sandy conditions.

• The grind is ideal for players with a shallower, more sweeping swing type who play shots with a variety of club face positions.

• It is a great option for players playing a two-wedge setup (52º/58º).

• The M Grind is currently played on tour by Cameron Smith, Patrick Cantlay and Charles Howell III.

“The grind in the back allows you to open up the wedge and get under the ball a little easier, while the front of the wedge allows you to get out and produce that lower, stronger ball flight,” said Aaron Dill, Vokey Tour Representative.

This collection is available for custom order in golf shops and through Vokey.com in 50°, 52° and 54° lofts (right hand only) in the tour-preferred Raw finish.

The M Grind is one of Vokey’s six tour-proven sole grinds available in the current SM8 line, each resulting from years working with the best players in the world to develop wedges that best fit their swing type and course conditions. The collaborative process continues today on worldwide tours and remains the foundation of the Vokey wedge design process.

SM8 TECHNOLOGY

WedgeWorks M Grind wedges are designed with the same advanced technologies that have made Vokey Design SM8 wedges the #1 wedge on tour:

• Reimagined Progressive CG is pushed forward from the face for increased MOI – producing improved distance and trajectory control, better feel and a club face that simply wants to square up at impact for more consistent results. To achieve this in the M Grind and all SM8 lob wedges, Vokey’s team lengthened the hosels and counterbalanced that weight with high-density tungsten low in the toe.

• 100% Inspected Spin Milled Grooves are cut with a level of precision that is unique by finish, producing maximum spin and shot control. Micro-grooves are individually cut in between grooves, which maximize spin on partial shots. A proprietary heat treatment is applied to the impact area to double the durability of the groove without impacting feel – making it the most durable groove in golf.

ADVANCED PERSONALIZATION AND CUSTOM OPTIONS

Consistent with SM8, the M Grind features a modern, clean look, which also provides a big canvas for customization. Inspired by Aaron Dill (@VokeyWedgeRep), the WedgeWorks custom options are expanded to include:

Six unique toe engravings;

Expanded stamping options: 10-character Straight/Freestyle; 15 characters around toe; 5-character staircase style; and

Custom paint-filled Loft and Grind markings and BV Wings logo.

Hand Grinds: Raw finishes can be hand ground to exact specs, including both performance grinds and profile adjustments – a true tour van experience.

SM8 wedges can also be custom ordered with an industry-leading selection of shafts, grips, shaft bands and ferrules. For a complete list of options, visit Vokey.com.

LOFTS, FINISHES & AVAILABILITY

The M Grind Collection will be available for custom order in golf shops and on Vokey.com in 50º, 52º and 54º lofts in a Raw finish. RH only. Price ($199) includes custom stamping, custom ferrule and custom shaft band.

BOYNE Golf Properties Recognized Among Top U.S. Golf and Ski Resorts

(Petoskey, MI) – The largest family-owned golf and ski company in North America, Boyne Resorts, has had four of its golf resort properties nationwide listed among the 25 best U.S golf and ski resorts by the writers’ of Golf Pass, the leading consumer digital golf membership platform powered by NBC Sports Group.

“Golfers and skiers are always at odds. Skiers can't wait for snow to fall. Golfers can't wait for snow to melt. Despite their differences, golf and skiing form a formidable twosome at resorts around the country. These two leisure pursuits anchor the summer and winter seasons, keeping these unique resorts open year-round,” said Golf Pass in the article published in December.

Leading the way on the list for Boyne Resorts are BOYNE Golf in Michigan, including Boyne Mountain Resort and Boyne Highlands Resort (1), along with Sugarloaf (2) and Sunday River (20) in Maine, and Big Sky Resort (8) in Montana. They join other high-profile golf and ski destinations like Keystone, Omni Mount Washington, Park City, Stratton Mountain, and Sun Valley.

“Over the past six decades, Boyne Resorts has evolved into one of the top four-season golf and ski resort companies across North America and to be recognize together with many of our peers is an honor,” said Bernie Friedrich, Senior Vice President Golf Operations and Resort Sales. “It is also a tribute to the vision of our founder, Everett Kircher, who wanted to create a company that could employ people year-round and used golf as the catalyst to make that happen.”

A Detroit native and former Studebaker car salesman, Boyne founder Everett Kircher and two friends purchased property near Boyne City, Michigan in 1947 for a whopping $1 and developed Boyne’s first ski hill, and it’s been uphill ever since.

After nearly a decade of winter success, Kircher wanted to create a four-season destination and be able to keep his employees working year-round – enter golf. In 1955 the resort’s first golf course was built, a 9-hole executive course.

As golf began to become more popular in the 1960’s, Kircher was able to convince legendary course designer Robert Trent Jones Sr. to create a classic parkland course on the new Boyne Highlands resort into a top summer destination. In 1966, The Heather course at Boyne Highlands opened with Boyne’s Scottish themes in place (Northern Michigan was thought to resemble the Scottish Highlands) while at the same time utilizing the property’s unique elevation and water features. Thanks to instant appeal of The Heather, a spark was lit that launched the golf boom in Northern Michigan.

Over the next five decades, the Kircher family continued to expand the golf offerings every decade ushering in The Alpine and The Moor in the 70’s, along with Big Sky. In the 80’s, The Monument at Boyne Mountain and Donald Ross Memorial at Boyne Highlands, and in the 90’s, the Arthur Hills at Boyne Highlands and BOYNE Golf’s flagship property, Bay Harbor Golf Club were added. In addition, Sugarloaf Golf Club has been managed by Boyne Resorts since 2007 and Sunday River has been part of the Boyne Resorts family since 2007, purchasing the Sunday River Golf Club in 2019.

For more information, visit BOYNEGolf.com.

Arccos Previews 2021 Releases After Record-Breaking Year

Golf’s Largest On-Course Data Set Continues to Expand, Fueling Personalized A.I. Insights 

(STAMFORD, Conn.) — Arccos – the pioneer of big data and artificial intelligence for golf – today announced a range of upcoming innovations that continue the company’s focus on helping golfers and golf organizations harness the power of on-course data and A.I. insights to make smarter decisions and improve performance.

Planned for release starting in February 2021, Arccos’ platform enhancements will be highlighted by:

Player Dashboard — Fully incorporating Arccos’ acclaimed Strokes Gained Analytics into the popular dashboard to help players, coaches and fitters more easily identify and understand strengths and weaknesses across all game facets.

Arccos Caddie for Apple Watch — Moving from beta to a full-featured offering with new additions to the experience that more seamlessly allow players to record their on-course shot data without carrying a smartphone.

Smart Distance Club Averages — Leveraging new algorithms that take golf’s most intelligent and accurate club averages to the next level by accounting for recovery shots and terrain, while also supporting “what if” views for weather and elevation impacts across individual clubs.

Arccos Caddie Team Program — A special package combining Arccos’ award-winning platform with customized training to suit the unique needs of high school, university, college and national teams while providing coaches with the ability to access and analyze their players’ on-course data. 

Enhanced Putting Data Insights — Combining with in-app and on-wearable hole location setting to deliver even richer insights into a player’s short game performance by supporting the ability to mark second and third putt locations. 

“We achieved a series of remarkable breakthroughs in 2020 that supported a dramatic surge in Arccos members and further proved the value players, coaches, fitters and OEMs are realizing from our on-course data set,” said Sal Syed, Arccos CEO and Co-Founder. “Input from each of these groups has helped us become more focused than ever. We know these upcoming releases for the first half of 2021 will further accelerate our business as we strive to realize the vision of connecting every golf club.”

Arccos members have recorded an astonishing 6 million rounds and 400 million shots with the system, while playing courses in 194 countries. This fed the world’s largest on-course dataset, which now includes 31 billion separate data points that are analyzed to help golfers perform their best. In 2020, the average new Arccos user improved their handicap by 5.02 strokes.

In conjunction with OEM partnerships that now include PING, TaylorMade and Cobra, Arccos’ achievements last year included:

A.I. Rangefinder — The world’s first A.I. powered GPS rangefinder that adjusts yardages in real-time for slope, wind speed/direction, temperature, humidity and altitude.

Arccos Caddie Link — A small, ultra-light wearable that automatically captures shot data, allowed Arccos members to untether themselves from their smartphone while playing.

Strokes Gained Analytics (SGA) — Harnesses an A.I. Neural Net to provide players with the most advanced personalized insights in the game, SGA is the first platform to allow a player to select any target handicap – from Tour player to 20 – and measure their performance versus that goal across every game facet.

Golf’s first Artificial Intelligence platform, the Arccos Caddie app syncs with Arccos Caddie sensors to automatically track your shots while delivering smart distance club averages and strokes gained analytics. The system includes an A.I. powered rangefinder and caddie advice for any hole on earth to help golfers of all skill levels make smarter decisions, improve faster and shoot lower scores.

For more information, visit: www.arccosgolf.com.

JumboMax Golf Grips set to participate in 2021 PGA Show Virtual Experience & Marketplace January 26-29

(JUPITER, FL) — JumboMax Golf Grips will be participating in the upcoming 2021 PGA Show Virtual Experience & Marketplace set for January 26-29th.

In 2021, due to restrictions caused by the Coronavirus pandemic, the 68th edition of the PGA Merchandise Show will drive business, education and networking through a cutting-edge, highly interactive virtual experience and marketplace. The virtual platform will allow PGA Professionals, golf retailers, industry leaders, manufacturers and media to participate from the safety of their homes, facilities or offices.

The 2021 offerings from JumboMax Golf Grips include the JMX UltraLite Grip, used by 2020 U.S. Open Champion Bryson DeChambeau.

The UltraLite is 20-25% lighter than standard grips, promoting light, even grip pressure and creating faster clubhead speed. The super-oversized profile improves clubface awareness and control, and the twist-resistant StabilityCore offers maximum performance in the rough.

Also in the line is the JMX JumboFlat 17 Putter Grip with the widest profile of any Arm Lock grip on the market. Its patent-pending tapered shape allows it to rest flat against the forearm; the rounded section is formed to fit the golfer’s fingers; and the Poly-Tour outer provides optimal tackiness and texture.

In addition, there’s the STR8 Tech non-tapered, which promotes light, even grip pressure, creating faster clubhead speed. Its ultra-stable, super-oversized profile provides maximum clubface awareness and control, while the ergonomic shape allows for more practice and less pain. This product is available in Wrap Series and Tour Series models.

Finally, the ST/1.3 Jumbo Putter Grip with a non-tapered profile that promotes a tension-free putting stroke. Its jumbo sizing offers maximum stability during the stroke, while the twist-resistant StabilityCore offers playability in a variety of weather conditions.

JumboMax Grips simply fit your hands better for increased distance, better accuracy and more solid ball striking. Their patented design and larger diameter provide a superior “Finger-Palm grip” that is revolutionizing the game of golf.

Independent tests by GolfTest USA and Golf Etc. showed that in nearly every category tested, from club head speed, launch angle, side spin, back spin to carry distance, JumboMax Grips outperformed standard golf grips. Once you try them, you’ll never want to go back to a “skinny” grip again.

Dominant Golf, LLC is the parent company and manufacturer of JumboMax Golf Grips. The company was created with the goal of developing a better way for people to learn, play and love the game of golf. The JumboMax Grip was designed with computer and laboratory technologies and has been studied extensively on golf ranges and courses with golfers of varying skill levels including low, intermediate and high handicap players.

For more information about JumboMax Golf Grips, visit www.JumboMax.com.