Galvin Green Launches Interface-1 Hybrid Jacket Range

Leading-Edge Fabric Technology Offers Ultralight Weather Protection, Sharp Designs

(Växjö, Sweden) – Galvin Green – the world’s leading maker of high-performance and functional golf apparel and the No. 1 global golf partner of GORE-TEX – announces the launch of its Interface-1 hybrid jacket range boasting exceptional levels of comfort and protection for serious golfers to perform their best throughout the season.

Part of Galvin Green’s shell layer category, the Interface-1 is exceptionally soft and incorporates stretch elements to move freely with the body for ultimate range of motion. Utilizing innovative fabric technologies, Interface-1 jackets are completely windproof, water repellant and extremely breathable.

“The mission was to create a group of products that could be worn by golfers in 95 of 100 rounds they play, so they can enjoy playing the game more often in different weather conditions,” says Christian Nilsson, CEO of Galvin Green. “We set out to find new fabrics and design quality garments that will act as genuine performance-enhancing equipment when called upon out on the course and the latest Interface-1 jackets are in a class of their own when it comes to regular playing conditions.”

Available within the 2018 Part I Collection in seven styles and eight color variations, the Interface-1 men’s range is highlighted by the LANCE full-zip jacket with a sleeve pocket made from 100% polyester stretch fabric and a PU membrane. Additionally, the LARS short-sleeve full-zip features a distinctive pattern on the sleeves and across the back. The LARRY full-zip jacket combines a soft Polyamide fabric with premium PrimaLoft padding, matched with a water repellent finish, while the LOGAN full-zip vest with chest pocket provides excellent protection from the elements with similar PrimaLoft padding.

Rounding out the collection are the women’s offerings featuring the LARA full-zip jacket with contrasting upper body inserts and elasticated bottom and cuffs. The LUNA vest and LEIA full-zip jacket boast stylish clean lines with contrasting collars and cuffs, plus two front pockets and drawstring adjusters at the bottom edge.

Galvin Green is also the Official Team Supplier of Outerwear for the 2018 European Ryder Cup Team. Through this partnership, the company will provide its premium waterproof garments to the captains, vice captains, team members and their caddies during the matches at Le Golf National.

Based in Sweden, Galvin Green is a pure golf brand that developed the sport’s first apparel layering system – the Multi-Layer Concept – more than a decade ago. This distinctive approach uses leading-edge fabric technologies to ensure the dry comfort, thermal regulation and outer protection that helps players optimize performance.

Learn more at www.GalvinGreen.com; get social at www.Facebook.com/GalvinGreen and @GalvinGreen

Aquatrols Presents Paul Carter with Inaugural Conservation Award

Ceremony Held at Annual Golf Industry Show in San Antonio, Texas on February 7  

(Paulsboro, NJ) – Aquatrols – the world’s largest manufacturer of cutting-edge soil surfactants and related technologies – has named Paul Carter the inaugural recipient of the Aquatrols Conservation Award.

Carter, a certified golf course superintendent (CGCS) at Bear Trace (Harrison Bay, Tenn.) for the last 16 years, will be recognized Wednesday, February 7 during a presentation at the 2018 Golf Industry Show in San Antonio, Texas (Booth #5097).

“Golf course superintendents are some of the leading stewards of the environment in our society, and too often their conservation efforts go unnoticed,” says Matt Foster, President and CEO of Aquatrols. “Paul’s dedication to making better use of natural resources and applied inputs mirrors our mission to pioneer new methods that advance conservation and health for agriculture, turf, and horticulture. We’re proud to name him the inaugural winner of the Aquatrols Conservation Award.”

Carter’s additional accolades include the President’s Award for Environmental Stewardship by the Board of Directors of the GCSAA (2015), GCSAA national public and overall Environmental Leadership in Golf Award (2013), TurfNet’s Superintendent of the Year (2011), and four consecutive regional awards for environmental leadership (2009 – 2012). He holds a bachelor’s degree in Horticulture-Landscape Design from Auburn University.

Under Carter’s management, Bear Trace has earned the Governor’s Environmental Stewardship Award twice (2009, 2012), was designated a Groundwater Guardian Green Site, and reduced its chemical and water use by 75 percent with a variety of conservation programs.

Conservation is central to everything done at Aquatrols. Internal upgrades to promote positive impacts on the surrounding environment include the installation of a pollinator garden with native plant species, a nature walking trail around headquarters and a new motto, “Respect the Drop,” a reminder that water is vital to all aspects of life.

More information: Aquatrols.com

Golf-Related Super Bowl Prop Bets

(RELEASE) - BetDSI.eu has opened four cross-sport props for this weekend’s Waste Management Phoenix Open and Sunday’s Super Bowl, which you can find below.

Which will be higher? (No action if player misses cut)
- Jordan Spieth final round total birdies 2/4 (+135)
- Zach Ertz total receptions (-160)

Which will be higher? (No action if player misses cut)
- Jordan Spieth final round score 2/4 (-115)
- Jay Ajayi rushing yards (-115)

Which will be higher? (No action if player misses cut)
- Phil Mickelson final round avg. driving distance 2/4 (-110)
- Tom Brady passing yards (-120)

Which will be higher? (No action if player misses cut)
- Phil Mickelson final round total birdies 2/4 (+110)
- Rob Gronkowski total receptions (-140)

PGA TOUR Commissioner Jay Monahan Named World Golf Foundation Chairman for 2018

(ST. AUGUSTINE, Fla.) – World Golf Foundation (WGF) – the organization uniting the golf industry to support initiatives to grow the game – announces Jay Monahan, PGA TOUR Commissioner, has been named WGF Chairman for 2018 by the Board of Directors. He succeeds LPGA Commissioner Mike Whan.

Monahan was appointed the fourth commissioner of the PGA TOUR on November 7, 2016, officially taking office and succeeding former Commissioner Tim Finchem on January 1, 2017.

“I look forward to continuing to work closely with the members of the World Golf Foundation in our efforts to find new ways to bring this great game to a broader, younger, more diverse audience,” said Monahan. “We are excited about the state of our sport and confident that with continued collaboration, we can ensure its future growth and success.”

Monahan, who joined the PGA TOUR in June 2008 as Executive Director of THE PLAYERS Championship, had served as Deputy Commissioner since April 1, 2014; he assumed the additional title of Chief Operating Officer in early 2016, working directly with Commissioner Finchem on the entire scope of the TOUR’s business operations and strategy.

Monahan came to the PGA TOUR from Fenway Sports Group (FSG). He served as FSG’s Executive Vice President, leading the sales and business development team for the property ownership and representation divisions. Additionally, he directed FSG’s sponsorship sales operations for Boston College Athletics, the Boston Red Sox, Major League Baseball Advanced Media and NASCAR’s Roush Fenway Racing, among others.

“Commissioner Monahan’s leadership will be critical as we address several issues of importance to the game," says Steve Mona, CEO of WGF. “Raising awareness and promoting the game’s health, economic, environmental and charitable benefits are all key priorities and he will be instrumental in leading our efforts in these areas.”

Along with Monahan, other WGF Board members include: Pete Bevacqua, CEO of the PGA of America; Mike Davis, CEO/Executive Director of the USGA; Will Jones, Executive Director of The Masters Tournament Foundation; Keith Pelley, Chief Executive of the PGA European Tour; Martin Slumbers, Chief Executive of The R&A, and Mike Whan, Commissioner of the LPGA.

For more information, visit www.worldgolffoundation.org.

If One Man Can Bring Back Bell-Bottoms, It's Bill Murray

"Bill-Bottoms" set to launch on Betabrand.com next week

(SAN FRANCISCO) — On February 8, amateur-golfer extraordinaire Bill Murray will debut his Bill-Bottoms at the AT&T Pebble Beach Pro-Am. At the same time, they'll launch as the newest crowdfunding project on Betabrand.com.

“Betabrand is an R&D lab for testing new design ideas online,” says company founder Chris Lindland, “so we’re thrilled to host a forum for this important national style discussion. Can Bill bring bell-bottoms back? We certainly hope so.”

Betabrand is working with William Murray Golf (Bill Murray’s golf line) to determine which trousers the icon will wear in Pebble Beach next week. The fashion and sporting worlds tremble with collective anticipation: Could this mark the long-awaited return of bell-bottoms as a men’s wardrobe staple?

Fans have spent the last month voting on the pattern Bill will wear at next week's tournament. Whichever look they choose, that’s also what Betabrand will offer for crowdfunding. Have a look at the leaderboard so far.

Bridgestone Golf Extends Multi-year Endorsement Agreement with Matt Kuchar

(COVINGTON, GA) – Bridgestone Golf – innovator of premium golf balls, clubs and accessories – has signed a multi-year extension of its endorsement agreement with PGA Tour superstar Matt Kuchar, who currently plays and promotes the company’s high-performance golf balls, clubs and accessories.

The seven-time PGA Tour winner and Olympic Bronze medalist has relied on Bridgestone equipment in some capacity since 2000. The length of the new contract will carry the relationship beyond 20 years, a rarity in the industry. As part of the extended agreement, Kuchar will compete using the new TOUR B XS golf balls, as well as Bridgestone clubs and gloves during competition. He will also sport Bridgestone headwear and feature the company’s logo on his apparel. In addition, Kuchar will continue to appear in select marketing campaigns.

“Matt is not only one of the best golfers in the world, but he has been a tremendous ambassador for our brand,” says Corey Consuegra, Senior Director of Marketing. “Very few professional athletes have sponsorship agreements that span two decades. Over this time we’ve consistently worked together to develop the best product for Matt and players around the world.”

“For the bulk of my professional career I’ve depended on Bridgestone equipment to help find my edge and play my absolute best golf,” said Kuchar. “I look forward to continuing to work with their talented staff for many years to come.“

The TOUR B Series golf balls include four models – X, XS, RX and RXS (each $44.99) – and represents Bridgestone’s most technologically advanced offerings to date. Using data from more than 3 million in-person and online ball fittings, combined with insights from leading third-party industry sources, Bridgestone identified the needs of specific player types and drew on more than 800 golf ball patents to determine which of its proprietary technologies would most benefit each.

In addition to TOUR B, Bridgestone Golf designs a diverse portfolio of golf balls to meet the needs of all player performance characteristics, including the e6 SOFT, e6 SPEED, Extra Soft and Lady. More information on each line is available at bridgestonegolf.com.

Beyond Kuchar, Bridgestone’s professional staff features 14-time major championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Masters winner Fred Couples, rising stars Bryson DeChambeau and Lexi Thompson, and more.

Jerry Kelly Named PGA Tour Champions Rookie of the Year

(Jacksonville, FL) – PGA TOUR Champions has named Jerry Kelly the 2017 Rookie of the Year. Kelly was presented the award Tuesday evening at the PGA TOUR Champions Annual Awards Dinner held at the season-opening Mitsubishi Electric Championship at Hualalai.

Kelly rose to the top of a celebrated rookie class that included David Toms, Steve Flesch and Steve Stricker. After turning 50 on November 23, 2016, Kelly debuted with a T3 finish at the Chubb Classic. He added three more top-10’s before entering the winner’s circle at the Boeing Classic. That victory started a streak of five straight top-10s, which included another victory at the Pacific Links Bear Mountain Championship. He finished the year with the fifth-best scoring average (69.34), thanks in part to his record-setting streak of 16 straight rounds in the 60s, and he was seventh in the final Charles Schwab Cup standings.

Each week more and more Top Professionals from the PGA, LPGA and Champions Tour are choosing to put a Cure Putter into play. This past weekend Jerry Kelly used a Cure CX1 putter to capture yet another win in the 2018 season’s opening event on the PGA tour Champions at the Mitsubiushi Electric Championship at Hualalai, Kailua-Kona, HI.

“We’re thrilled to have Jerry Kelly rolling our CX1 putter and want to congratulate him on being named Rookie of the Year on the PGA Tour Champions,” said Jim McCarthy, CEO of Cure Putters. “Jerry is a great ambassador for our brand. We’re very proud to be associated with him!”

For more information on Cure Putters, visit cureputters.com.

PING Signs Tony Finau to Equipment Contract

(PHOENIX) – Tony Finau, a PGA Tour winner and one of the longest hitters on tour, has signed a multi-year agreement to represent PING, company President John K. Solheim announced today. The 28-year-old Salt Lake City native led the just-completed Farmers Insurance Open with an average drive of 325.6 yards and is second on tour in average driving distance at 328.8 yards. He switched to the new PING G400 Max driver at this season’s Sony Open. He will make his debut as a PING Pro at this week’s Waste Management Phoenix Open.

“Tony is very charismatic and has tremendous character,” Solheim said. “He’s great with the fans and well-respected by his fellow tour players. He’s one of the most athletic players on tour who uses his strength to generate a lot of power -– he can really hit the ball a long way and has the overall game to become a consistent winner on tour. We’ve developed a great relationship with him in the last year as he’s looked to play the best equipment available for his game. We believe it’s a great fit for both of us.”

At 6' 4" and 200 pounds, Finau was a premier high school athlete in several sports, most notably basketball. But golf was his first passion, and he turned pro out of high school at age 17. He earned his PGA Tour card for the 2015 season with a win on the Web.com Tour in 2014. In 2016, he won the Puerto Rico Open on the PGA Tour.

“I’m honored to become part of the PING Tour team,” said Finau. “The family atmosphere, people and core values at the company really spoke to me. I’ve played their equipment for the last year and have gotten to know their tour reps and the engineering team in Phoenix very well in the process. I’m most impressed with their passion for designing the best equipment in the game for golfers of all skill levels, and I know that their commitment to properly fitting and building equipment to fit my game will maximize my confidence every time I step on the tee.”

As part of a multi-year agreement, Finau will carry a PING staff bag and play a minimum of 11 PING clubs.

Financial terms and the length of the agreement were not disclosed.

New GAME GOLF PRO Offers Unprecedented Shot Tracking for Golfers

Automotive-Grade Sensors and New Feats Provide Seamless Experience and Instant, Accurate Feedback

(San Francisco) – GAME GOLF, the #1 GPS stat tracker in golf, takes real-time shot tracking to the next level with the announcement of their third-generation technology GAME GOLF PRO, providing golfers with the ability to capture the most accurate shot data possible with absolute freedom.

Taking advantage of the industry’s most advanced shot-tracking technology is this easy: arrive at the first tee, turn on GAME GOLF PRO and play. Unlike earlier iterations, there’s no need to tap the GAME GOLF tags on your clubs on the sensor. All you have to do is play golf—and every shot, distance, and club used is automatically tracked.

Incorporating autonomous-grade sensors used by top automotive brands such as Tesla, GAME GOLF PRO is so smart that it can differentiate real shots from practice swings. GAME GOLF PRO also doesn’t miss shots and you don’t need to have your phone in your pocket, unlike competing systems. In fact, GAME GOLF PRO has its own battery and GPS included so you can leave your phone at home saving you data and battery life, if you choose.

GAME GOLF has remained the market leader in GPS-shot tracking through its relentless devotion to innovation, and by partnering with the PGA of America and leading components manufacturers such as NXP Semiconductors.

In designing GAME GOLF PRO, data was analyzed from two million rounds played by members of the GAME GOLF community in 137 countries. PGA of America and touring professionals provided valuable feedback from their experience with GAME GOLF, that has helped in the development of this product.

“We are proud to launch GAME GOLF PRO which fulfills our vision to
enhance the golfer's on-course experience in a way that's easy and convenient, and uses the best real-time shot-tracking capabilities available today,” said John McGuire, CEO and founder of GAME GOLF.

“Even though we created the GPS stat-tracking category and remain the market leader, we have been dedicated to enhancing the experience of using GAME GOLF so that golfers no longer had to tap their club on the GAME GOLF sensor. Now, you can just play golf, and GAME GOLF PRO accurately provides golfers with the best tracked data in the game today.

“Incorporating the latest technology from NXP Semiconductors, used in the autonomous motor industry by top car brands like Tesla, GAME GOLF PRO delivers reliable and accurate shot detection that is beyond the scope of competing systems.” McGuire added.

NEW SMART CADDIE HELPS YOU MAKE DATA-DRIVEN DECISIONS

For those golfers who want to use their phones, GAME GOLF PRO has a rangefinder and the newly developed Smart Caddie feature.

Coming to market in 2018, GAME GOLF Smart Caddie helps golfers make data-driven decisions based on your previously tracked performance by recommending clubs and hole strategy. Competing systems give you a recommendation for how to play a hole. Smart Caddie takes it one step further, providing you with recommendations for every shot you face on a hole. And there is no manual entry required.

With Smart Caddie, it’s like having a personal caddie who considers every shot you’ve ever hit, has identified all of your tendencies and understands the course. Smart Caddie can even calculate the effect of weather and elevation in making its recommendations.

“GAME GOLF is the ultimate tool in providing golfers with personal data that allows them to match their game to the challenges the course is presenting,” McGuire said.

COACHING DASHBOARD SPEEDS IMPROVEMENT PROCESS

Designed with the input of PGA of America Golf Professionals, the new GAME GOLF Coaching Dashboard not only allows you to accurately determine the parts of your game that need improvement, but it also makes it easy to share your data with your PGA Professional.

“The Coaching Dashboard allows players and coaches to speed the improvement process by tracking a player’s strengths, weaknesses and tendencies on one page. It also allows the PGA Professional to build lesson plans based on a player’s on-course performance analytics rather than having to rely solely on analyzing a golfer’s swing,” McGuire said.

With GAME GOLF, friends, parents and your PGA Professional miles away can stay informed as soon as you walk off the 18th green. Once your round is completed, your selected network will receive an email notification with a complete round analysis. This allows your PGA Professional to stay on top of your growth and provide timely feedback that can help you make adjustments that lead to better golf.

GAME GOLF INTELLIGENCE: Know Your Course

GAME GOLF INTELLIGENCE puts a new spin on the GAME Golf tag line of ‘Know Your Game.’ GAME GOLF INTELLIGENCE provides the golf industry with a tool it can use to lower maintenance costs, increase pace of play, improve course set-up and playability, and make courses safer.

“By drawing on our database of more than two-million rounds—the richest source of tracked rounds golf—GAME GOLF INTELLIGENCE makes it possible for course owners, club management, superintendents and golf architects to respond to how golfers are actually experiencing their course,” McGuire said. “Our tag line for GAME GOLF INTELLIGENCE is ‘Know Your Course.’

 “It’s another example of how GAME GOLF technology is not only helping golfers have more fun and improve their games, but it’s also helps grow and improve the game.”

For more information or to view videos of GAME GOLF in action, visit GAMEGOLF.com or follow us on Facebook and Twitter at @GAMEGOLF and on Instagram at @GAME_GOLF, #GAMEGOLF.

Bushnell Golf Introduces Phantom into GPS Rangefinder Family

Easy-to-Use, Convenient Golf GPS with Bite Magnetic Mount

(Overland Park, KS) – Continually bringing innovation to golf distance measuring devices, Bushnell announced the launch of its new Phantom GPS Rangefinder, rounding out a robust collection of products to serve golfers of all levels.

The Phantom comes preloaded with more than 36,000 courses and provides simple measurements to the front, center and back distances of the green – along with up to four hazard/layup distances per hole.  The Phantom unveils “Bite Technology.” Equipped with a high powered magnet the Phantom can easily attach to a cart bar or any metal surface, providing quick and easy yardage readings. Additional features include auto course and auto hole recognition, shot distance calculator and long battery life (play up to two rounds before charging).

“The addition of Bluetooth and Bite technologies push the Phantom a step above its predecessor the neo Ghost,” said John DeCastro, Global Product Lane Director at Bushnell Golf. “Phantom provides golfers with the critical distance information they need, while offering the convenience and reliability they are accustomed to from Bushnell Golf GPS products.”

Bushnell Golf’s latest Golf GPS innovation also integrates Bluetooth technology. With the incorporation of Bluetooth technology and the Bushnell Golf Mobile application, the Phantom no longer needs to use a computer for course updates.

The Phantom is offered in four colors – Black, Red, Electric Blue, Neon Yellow – and will be available at retail in late-February for $99.99.

Bushnell Golf is a Vista Outdoor brand and the #1 electronic measuring device choice of golfers.  Bushnell Golf offers a full array of rangefinders, which continue to change and improve the way golfers assess distances, ultimately improving performance. For more information on the Bushnell Golf family of rangefinders, visit the company’s website at www.bushnellgolf.com.

HONMA Golf Launches New Be ZEAL 535 Series in North America

(HARBOR CITY, CA) – HONMA GOLF U.S., a global leader in golf equipment craftsmanship and innovation, is extremely pleased to announce the introduction of the new Be ZEAL 535 series for golfers looking to improve their scores.

Be ZEAL 535: Overview

The Be ZEAL 535 series offers the performance features casual golfers seek day in and day out.  An evolution of the Be ZEAL 525 series- The 535 combines quality materials with the latest golf technology, resulting in more distance, more forgiveness, and more zeal.

Be ZEAL 535 DRIVER

The Be ZEAL 535 Driver MAP pricing begins at $605.00 and key technologies include:
Key Technology

Groove Power Area: Positioned from toe to heel, Groove Power Technology results in as little as 8% of performance variance across the face.

Weight Distribution: A 7gram weight, positioned near the heel of the head, lowers the center of gravity, promoting a draw biased ball flight aimed at helping the 75% of golfers who hit a fade or slice.

Advanced Head Shape: Next generation head shape lowers the center of gravity, resulting in higher launch angle and greater distance.

Shaft Design: Head and shaft are built as a single unit to Maximize Overall Performance. The Vizard Shaft, designed for the Be ZEAL 535, offers an improved kick point, enhanced stiffness higher in the shaft and improved vibration dampening material, resulting in low spin, high launch, tight dispersion and greater overall distance.

Be ZEAL 535 FAIRWAY                                                                        

The Be ZEAL 535 Fairway features the performance qualities seen in the driver. From Groove Power Technology for greater distance across the face to a lower CG for higher launch- the Be ZEAL 535 fairway is the perfect match for casual golfers seeking distance and forgiveness. MAP pricing begins at $325.

Key Technology

Groove Power Area: Positioned from toe to heel, Groove Power Technology results in as little as 8% of performance variance across the face.

Advanced Head Shape: Next generation head shape lowers the center of gravity, resulting in higher launch angle and greater distance.

Shaft Design:  Head and shaft are built as a single unit to Maximize Overall Performance. The Vizard Shaft, designed for the Be ZEAL 535, offers an improved kick point, enhanced stiffness higher in the
shaft and improved vibration dampening material, resulting in low spin, high launch, tight dispersion and greater overall distance.                                                                                      

Be ZEAL 535 HYBRID                                                                            

The Be Zeal 535 Hybrid offers a perfect combination of distance, forgiveness, and versatility. Anchored by Groove Power Technology- Performance off the face is maximized, reducing any loss of distance on off center hits. MAP pricing begins at $260.

Key Technology

Groove Power Area: Positioned from toe to heel, Groove Power Technology results in as little as 8% of performance variance across the face.

Shaft Design:  Head and shaft are built as a single unit to Maximize Overall Performance. The Vizard Shaft, designed for the Be ZEAL 535, offers an improved kick point, enhanced stiffness higher in the
shaft and improved vibration dampening material, resulting in low spin, high launch, tight dispersion and greater overall distance.
                                                         
Be ZEAL 535 Irons                                                                  

The Be ZEAL 535 Irons offer the perfect combination of distance and forgiveness for the casual golfer - Offering innovative slot technology, a proprietary titanium face, and tungsten weights that lower the center of gravity the Be ZEAL 535 irons offer More Distance. More Forgiveness. More Zeal. MAP pricing begins at $200.00 per iron (graphite shaft) and $160.00 per iron (steel shaft).

Key Technology

Slot Technology: Positioned on the sole, toe, heel and top blade, allowing weight to be redistributed for ultimate launch conditions.

Titanium Face: Designed exclusively for Honma, Be ZEAL 535 Irons offer a stronger and thinner titanium face at .1mm, resulting in even greater ball speed and forgiveness off the face.

Optimized Head Construction: Reduction in the perimeter head construction, further promoting forgiveness off the face.

Next Generation Head Design: Next generation head design results in a lower CG for greater forgiveness and improved control.

Tungsten Weighting: Weights placed at the base of the club, lowers and deepens the CG for higher launch conditions.

Shaft Design:  Head and shaft are built as a single unit to Maximize Overall Performance. The Vizard Shaft, designed for the Be ZEAL 535, offers an improved kick point, enhanced stiffness higher in the shaft and improved

vibration dampening material, resulting in low spin, high launch, tight dispersion and greater overall distance.                                

For more information on HONMA GOLF and their products, visit: www.HONMAGOLF.com.

Billy Casper Golf Named Management Partner for Spanish Wells Golf & Country Club

(RESTON, VA) – Billy Casper Golf (BCG) – the highly respected and innovative manager of golf courses, country clubs and resorts – has been selected by the Spanish Wells Community Association (SWCA) to manage Spanish Wells Golf & Country Club (Spanish Wells Golf) in Bonita Springs, Fla.

The 1,353 residences – which comprise the SWCA – voted 81% in favor of purchasing Spanish Wells Golf as part of their endeavor to protect open space and increase home values. They were provided significant and welcome assistance in their purchase effort by senior officials of Wells Fargo Bank, which held the former property owners’ mortgage. SWCA secured a loan from Centennial Bank to purchase Spanish Wells Golf.

Following the club’s purchase, SWCA sought established golf management company support. The search led to a partnership with BCG, which owns and operates nearly 150 properties nationwide and more than 25 in Florida. Under the 10-year, license agreement, BCG will oversee course and property maintenance, staffing and training, clubhouse activities, golf instruction, merchandising, marketing and public relations, and special events. BCG will also assume financial management with 75% of net revenues being reinvested back into Spanish Wells Golf.

“The acquisition of Spanish Wells Golf by SWCA created the ultimate synergy between a golf course community and its club facilities, aligning community goals to increase both the experience and value for residents and guests,” says Joe Goodrich, BCG Executive Vice President. “We are excited about this opportunity as it represents a replicable model for how residents of golf course communities can assume control over the golf course in their backyard, and ultimately protect open space, community lifestyle and property values.”

Spanish Wells Golf operations will be locally-managed by a professional golf and agronomic team, and supported by a regional and national BCG team that provides expert guidance and direction in all facets of the business. Specific initial capital improvement plans have yet to be determined. BCG will work with SWCA to develop a long-range capital plan based on market opportunities and feedback from residents. Together, the BCG/SWCA partnership will plan and implement the best practices in golf course management, agronomic care and marketing.

“Billy Casper Golf’s impressive track record in situations like ours – and strong Florida presence – gave us confidence our club would thrive under their management,” says Bill Vandergrift, SWCA Board President.

In addition to 27 player-friendly holes, Spanish Wells Golf boasts a state-of-the-art practice facility featuring an aqua driving range, pitching and chipping area, separate practice area for sand play, and a large putting green. Its 32,000 square-foot clubhouse overlooks the beautiful golf facilities and iconic fountain. Panoramic views of the course combined with subtle luxuries create the perfect gathering place for family, friends and neighbors.

More information: www.spanishwellscountryclub.com, 239.992.5100 and www.billycaspergolf.com, 703.761.1444.

USGA Announces Winners of 2018 Service Awards

Individuals to be Honored During Association’s Annual Meeting

(LIBERTY CORNER, N.J.) - In recognition of outstanding contributions to the game of golf, the United States Golf Association (USGA) today announced its annual Service Awards winners. The individuals will be recognized on Saturday, Feb. 3 during a gala dinner at the USGA Annual Meeting in Miami, Fla.

This year’s USGA Service Awards celebrate the leadership, dedication and exemplary efforts of 26 individuals who have devoted their time and talents to serve the game.

“These extraordinary individuals are committed to leading with impact in their communities,” said Mike Davis, USGA CEO/Executive Director. “The USGA is proud to recognize them for their achievements and contributions to the game.”

Award winners include the following:

Gilbert “Gib” Palmer, Joe Dey Award
Presented annually since 1996, the Joe Dey Award recognizes an individual’s meritorious service to the game as a volunteer. The award is named for the late Joseph C. Dey Jr., who served as USGA executive director from 1934-1969 before becoming the first commissioner of the PGA Tour.

This year’s honoree, Gib Palmer, of Midlothian, Va., has served on the USGA’s Junior Championship Committee since 1996. During that time, he has served as a Rules official at nearly 20 U.S. Junior Amateur Championships while also volunteering at numerous other USGA championships. Palmer’s father gave him his first set of golf clubs, and he has been invested in the game since that moment. He also serves as an instrumental leader of the Virginia State Golf Association and the Virginia Golf Hall of Fame – an organization he helped establish.

“I had the pleasure of meeting Joe Dey many years ago and there is no one who better represented integrity, honesty and respect for the game,” said Palmer. “To be associated with his reputation is a tremendous honor and I’m incredibly thankful for this recognition.”

Dr. Lane Demas, Herbert Warren Wind Book Award
Established in 1987, the Herbert Warren Wind Book Award recognizes and honors outstanding contributions to golf literature while seeking to broaden the public’s interest in, and knowledge of, the game of golf. Wind, who died in 2005, was a renowned writer for The New Yorker and Sports Illustrated. He is the only writer to win the Bob Jones Award, the USGA’s highest honor.

Game of Privilege: An African American History of Golf, authored by this year’s recipient, Dr. Lane Demas, is a groundbreaking exploration of the role of race, class and access to the game of golf. Dr. Demas details the history of black golfers during the age of segregation, the legal battle to integrate public golf courses, and the little-known history of the United Golfers Association, an all-black golf tour that operated from 1925 to 1975.

“I’m proud of the fact that this book provides a narrative and historical content that’s accessible to everyone, especially the everyday golf fan,” said Dr. Demas. “It’s very humbling to receive this prestigious award and be recognized by a premier organization such as the USGA.”

Tim Hiers, Green Section Award 
Presented annually since 1961, the USGA Green Section Award recognizes an individual’s distinguished service to the game of golf through his or her work with turfgrass, including research, maintenance and other areas that positively impact the landscape upon which golf is played.

The 2018 recipient, Tim Hiers, has been a golf course superintendent since 1976 and currently serves as the director of agronomy at The Club at Mediterra in Naples, Fla. Hiers stands at the forefront of golf’s environmental opportunities and challenges, while also driving advances in golf course management. An avid and articulate educator, he frequently hosts visitors ranging from school field trips to scientists and government officials.

“I learned to play golf on a cow pasture and I’ve been hooked on the game ever since,” said Hiers. “In this business, you can never learn enough. There’s always a challenge, and that’s what I love about being a superintendent. It’s a privilege to be recognized for just doing what you love every day.”

Isaac B. Grainger Awards
Established in 1995 as part of the USGA’s Centennial Celebration, the Isaac B. Grainger Award recognizes volunteers who have provided 25 years of service to the Association. Grainger served as USGA president from 1954-1955 and led the USGA effort to develop the first unified code of the Rules of Golf with The R&A in 1951.

Honorees include:
Craig Ammerman, of Tequesta, Fla.; Lee Coble, of Richmond, Va.; Richard Coon, of Amarillo, Texas; Kirke Doreweiler, of Scottsdale, Ariz.; Sheri Erskine, of San Ramon, Calif.; Sarah M. Haas, of Carterville, Ill.; John A. Hendry, of Lafayette, La.; Fay Ann Kikta, of Titusville, Fla.; Jeffrey S. Kuhn, of Houston, Texas; James M. Litvack, of Princeton, N.J.; Robert Markionni, of Lemont, Ill.; Martha Jett McAlister, of Hot Springs Village, Ark.; Mary Bea Porter-King, of Lihue, Hawaii; John T. Reis, of Paradise Valley, Ariz.; William K. Smith, of Baltimore, Md.; Rick Soskin, of Minnetonka, Minn.; Stephen L. Stine, of Sheridan, Wyo.; Judith L. Stine, of Sheridan, Wyo.; Mary Swingle, of Anthem, Ariz.; Sally Tomlinson, of Walnut Creek, Calif.; J. Daniel Walsh, of Stony Brook, N.Y.; Henri Wolbrette III, of Metairie, La.; and John S. Zoller, of Portland, Ore.

For more information, visit http://www.usga.org.

TPT Golf Earns First PGA Tour Win at Farmers Insurance Open

(RENENS, SWITZERLAND) - TPT Golf has earned its first PGA Tour win at The Farmers Insurance Open. The winner of the event used a TPT Golf shaft in his driver and his fairway wood en route to his playoff victory at Torrey Pines. In total, there were six TPT Golf shafts in play at The Farmers Insurance Open.

With the victory, TPT Golf shafts have been used to win on the PGA Tour, European Tour, Asian Tour and World Golf Championships in a period of less than four months.

"Congratulations to the winner of The Farmers Insurance Open for his hard-fought victory," says TPT Golf Director Sebastian Sebayang. "It's an incredible start to 2018 for TPT Golf. To see our shafts used to win a PGA Tour event is a dream come true for our team. We're so proud to see our technology being chosen by the best golfers in the world."

The shafts used by The Farmers Insurance Open champion are prototypes that are currently being tested on the worldwide professional tours. The prototypes shafts are made to the same exceptionally high standards as TPT Golf's retail shafts. The only difference is that the prototype shafts are created with different bend profiles that TPT Golf is currently validating with the best golfers in the world.

Like TPT Golf's 11 current retail shaft models, the prototype shafts are created with the company's "Thin-Ply Winding Method," a revolutionary, automated manufacturing process that ensures unrivaled consistency and unlocks superior performance for golfers of all abilities.

The Thin-Ply Winding Method is patent-pending, robot-driven manufacturing process allows TPT Golf to independently optimize each shaft design parameter so that golfers can realize improved distance, better accuracy and more consistency. It also creates a perfectly concentric shaft with no seams, allowing TPT Golf to create shafts that are finely tuned to precise specifications time after time.

TPT Golf shafts ($499 each) are available exclusively through the company's worldwide network of Authorized Fitters. Golfers can visit tptgolf.com/wheretobuy to locate a TPT Golf Authorized Fitter in their area.  TPT Golf is currently in the process of expanding its network of Authorized Fitters to offer more golfers around the world a new level of performance. Details of the expansion will be shared in the near future.

For more information on TPT Golf, visit tptgolf.com.

New Bushnell iON2 Golf GPS Watch Expands Family of Innovative Golf Measuring Devices

Sleek, Comfortable Design with Reversible Band and Wireless Course Updates

(Overland Park, KS) – Bushnell Golf, #1 in Electronic Measuring Devices, unveiled the new iON 2.   The iON2 has been redesigned to meet the ever-changing needs of golfers wanting wearable EMD’s.   The iON2 features Bluetooth technology and the Bushnell Golf app for automatic updates to the move than 36,000 preloaded courses in over 30 countries. The iON2 is one of the industries easiest to use GPS rangefinder with instant yardage measurements in a simple, fashion-forward design featuring a reversible band.

“We pride ourselves on creating EMD’s that are both trusted on tour and by the weekend golfer,” said John DeCastro, Global Product Lane Director at Bushnell Golf. “The iON2 is more user-friendly with industry leading technology at an affordable price.”

The iON2 offers the golfer long battery life (play three full rounds of golf before charging), and even more benefits such as a shot distance calculator, pedometer, odometer and the ability to get up to four hazard distances per hole.

The iON2 Golf GPS Watch is capable of instantly recognizing courses. It features auto-hole advance which automatically changes from one hole to the next, so a golfer can start play and get front/center/back distances without touching any buttons the rest of the round.  An integrated step counter has been added allowing the golfer to track distance, speed, and total activity time throughout their round of golf.

Play Longer:
- Over three rounds between charges

Ready for Play:
Over 36,000 courses worldwide preloaded Additional Features:
- Reversible silicone sport band
- Auto course recognition and auto hole advance
- Easy-to-read front/center/back distances
- Hazard/layup distances (up to four per hole)
- Shot distance calculator
- Integrated fitness step counter
- Round odometer
- Bushnell Golf App included with purchase

The iON2 Golf GPS Watch will be available in two color combinations – Blue/Black and Silver/Green, at Bushnell Golf retailers nationwide in mid-spring, with a retail price of $179.99.

For more information on the Bushnell Golf family of rangefinders, visit the company’s website at www.bushnellgolf.com.

Le Touquet Golf Resort’s Le Manoir voted France’s Best Golf Hotel

(Le Touquet, France) - Le Manoir Hotel at Le Touquet Golf Resort, home of France’s #1 links course, has been voted Best Golf Hotel/Resort in France by readers of Today’s Golfer magazine (UK), for the second successive year.

The award comes as the 41-room residence enters the final phase of a comprehensive upgrade, designed to transform it into a boutique style hotel.

The restaurant, La Table du Manoir, has been the first amenity to benefit. Opened in the summer of 2017, the new décor and fixtures deliver a bright and airy feel, which echo the aesthetics of the resort’s architect designed clubhouse.

The hotel’s transformation has continued this winter with improvements to the bar, reception and other communal areas. Their completion, in early 2018, will ensure a boutique style in harmony with Le Manoir’s history and heritage.

“It’s easy to see why our readers hold Le Manoir in such high regard,” said Today’s Golfer courses editor Kevin Brown. “Improving décor and facilities, friendliness, value and superb accessibility for UK golfers make a compelling package… and that’s before you consider Le Manoir is on the doorstep of two of France’s finest courses, in Le Touquet’s challenging La Mer and La Forêt layouts.

Kevin added: “Le Manoir’s continued recognition in the annual Travel Awards is a deserved endorsement of the hotel’s enduring popularity and quality.”

The improvements at Le Manoir are part of a comprehensive investment programme at Le Touquet Golf Resort, which has included the restoration of the La Mer course, a classic 1931 Colt and Alison design rated France’s #1 links, as well as a new clubhouse.

Le Touquet was Europe’s most fashionable resort of the ‘Roaring Twenties’ and 1930s and it remains an iconic destination, blending elegant style and architecture with boutiques, bistros and casinos. The town is also the long-time weekend retreat of President Emmanuel Macron and his wife Brigitte, where they have a residence.

Le Touquet Golf Resort, which is part of the Open Golf Club group, is easily reached from the UK, Belgium and The Netherlands, as well as the rest of France by road and rail. Less than an hour’s drive south of the Eurotunnel terminus, it is accessed via the A16 autoroute. It is also just a short connecting train journey from the Eurostar hub at Gare de Calais-Fréthun.

For more information about Le Touquet Golf Resort, visit www.opengolfclub.com/en/Golf-d u-Touquet.

Applebee's Sponsors Pepsi Little People’s Parent-Child Tournament

(RELEASE) — Pepsi Little People’s announced that Applebee’s will again sponsor the ever-popular Parent-Child tournament and associated events in 2018!

The optional 9-hole Applebee’s Parent-Child will be played Sunday (Father’s Day), June 17, on holes 19-27 at Westview Golf Course, Quincy, IL. The alternate shot event is the kick-off to the 45th annual Pepsi Little People’s Golf Championships, which will be played June 18-20 in Quincy. The Parent-Child annually draws 60+ teams made up of one current Little People’s player and a parent, sibling or friend.

Applebee’s will also sponsor the Putting, Driving and Best Dressed Team contests, held in conjunction with the Parent-Child event.

In addition, on Monday, June 18, practice round day, Applebee’s will hold a Closest to the Pin contest on the 9th hole at Westview, with a $75 Gift Certificate from the Westview Pro Shop going to the winner.

An Applebee’s representative will be on hand at the Family Celebration Picnic on Monday night to present trophies and medals to the winners in all Applebee’s events.

“We are extremely delighted to have formed this partnership with Applebee’s,” stated Nan Ryan, Little People’s Executive Director. “Applebee’s has long been a strong supporter of the tournament with its Closest to the Pin contest, and sponsoring the Parent-Child and associated events solidifies their belief in junior golf and Little People’s.”

“We are happy to continue our sponsorship of the Closest to the Pin Contest and the Parent-Child event,” said Kevin Allardice, Managing Partner of The Bloomin’ Apple, LLC, franchisee of Applebee’s. “As a golfer myself, I am extremely happy to help up-and-coming young golfers in the hopes that we may see them in the pros in the future.”

More information and entry forms are available at www.littlepeoplesgolf.com.

Jason Day Claims Farmers Insurance Open

(RELEASE) - Jason Day's win is the fourth global victory in four weeks for TaylorMade's New M Drivers with Twist Face Technology

What You Need to Know:
- After testing with the Tour team in the weeks leading up to the tournament, Jason Day settled on TaylorMade's new M3 driver (10.5° turned down to 9°) with one weight all the way forward and the second, 1" back of neutral. Day loves Twist Face Technology in the M3 because it minimizes the diving hooks he occasionally misses with on high-toe strikes. For the week, he averaged over 321+ yards off the tee.
- TaylorMade’s 2018 M Drivers featuring Twist Face Technology now have victories in 3 of the last 4 PGA tournaments (as well as 1 European Tour event in that timeframe), with Day joining TaylorMade stablemates Dustin Johnson and Jon Rahm as tournament champions on the PGA TOUR.
- Day's victory is his eleventh on the PGA TOUR and fifteenth as a professional.
- Day continues to use the P750 irons, which he first put into play in Kapaula last year. His setup has remain unchanged, using 3-PW with True Temper's Dynamic Gold X7 shafts.
- Day's wedge setup occasionally varies depending on the course setup, but he's gotten comfortable with the 48°/52°/60° combination so far this year.
- Using the Spider Tour Red putter he himself made one of the most popular models on Tour and TaylorMade's most sought-after putter in the lineup, Day carded 21 birdies or better for the tournament.
- Day has praised the performance of the TP5x golf ball since he first put it into play at the Tournament of Champions in Kapalua last year. It's stamped with his tradional kangaroo and #87.
- With the win, Day moves into the early-season top 10 in the FedExCup rankings.

Jason Day's Winning Bag at the Farmers Insurance Open
- M3 Driver | 10.5° | TPT Golf Prototype
- M1 ('17) Fairway | 15° | TPT Golf Prototype
- P750 Irons | 3-PW | TT Dynamic Gold X7
- Milled Grind Wedges | 48° w/TT Dynamic Gold X7 and 52° & 60° w/ TT Dynamic Gold S400
- Spider Tour Red Putter
- TP5X Golf Ball (#87)

For more information on Day or any of TaylorMade Tour staffers' equipment, visit www.taylormadegolf.com.

Textron Fleet Management Delivers New Shield Screenless Technology

TFM screen-based systems now include high-definition displays

(AUGUSTA, Ga.) — Golf courses now have more Textron Fleet Management (TFM) solutions to help track pace-of-play, enforce geofencing and monitor the performance of their vehicle fleets. Textron Specialized Vehicles Inc. is expanding its TFM offerings to include screenless technology, called Shield, and also is updating its existing screen-based systems with high-definition displays.

“The TFM team recognized the need for a cost-effective solution for courses to optimize fleet performance without requiring a screen inside the vehicle,” said Michael R. Parkhurst, Vice President, Golf for Textron Specialized Vehicles. “The Shield system allows courses to leverage the latest technology integrated in the car to control, track and protect their fleet vehicle investment.”

Shield screenless technology and other TFM systems empower golf course owners and managers with extensive, real-time information to help monitor, maintain and protect their golf car fleet. The systems feature geofencing capabilities with remote vehicle shutdown that allow courses to keep vehicles within specified boundaries for added safety and security. TFM screen-based systems also offer unique features to enhance the golfer’s experience, including real-time tournament scoring, and integrated advertising and video messages.

New high-definition screens on the TFM 7, TFM 7EX and TFM 10EX systems are standard and
have a faster processor for crisper video resolution even on the sunniest of days. The systems now include better speakers with clearer audio and are near-field communication (NFC) and Bluetooth capable, allowing additional features and enhancements to be added easily in the future.

Additional Textron Fleet Management features include:
- Remote amp-hour and odometer monitoring
- State-of-charge reports
- Charging histories for electric vehicles
- Vehicle travel histories
- Fleet utilization and rotation reports
- Remote diagnostics

TFM software is web-based, which allows its systems to be managed both from clubhouse PCs and from smartphones and tablets anywhere on the course.

Learn more about TFM’s customizable solutions at textronfleetmgmt.com.

Recapping the 65th PGA Merchandise Show, the "MAJOR of Golf Business"

(ORLANDO, Fla.) — The 65th PGA Merchandise Show, the industry’s annual "MAJOR of Golf Business," came to a close Jan. 26, in Orlando, as it welcomed nearly 40,000 golf industry professionals from all 50 U.S. states and 87 countries. The 2018 edition delivered exciting product and industry announcements that energized the industry for the New Year. PGA Professionals and buyers uncovered the newest products, trends and technology from more than 1,000 exhibiting golf companies and brands. This included 225 companies new to the PGA Show, creating the world’s largest business-to-business golf event, within one million square feet of interactive exhibit, demonstration and meeting space of the Orange County Convention Center West Concourse Exhibit Hall.

As the world’s largest gathering of PGA Professionals, the 2018 PGA Merchandise Show attracted more than 7,500 PGA Professionals from around the world. The top five countries (outside of U.S.) represented in attendance were Canada, United Kingdom, Korea, Japan and Taiwan. The top five U.S. states represented in attendance were Florida, California, New York, Georgia and North Carolina.

The 2018 PGA Show was marked by significant industry announcements and product introductions including: Callaway’s new line of Rogue drivers and fairway woods with Jailbreak technology; Cobra’s all-new line of F8 drivers with Cobra Connect technology powered by Arccos; TaylorMade’s M3 and M4 drivers with new Twist Face technology to promote straight distance; Titleist’s new Tour Soft and Velocity golf balls, plus their SM7 Vokey Design wedges and Scotty Cameron Select putters; PING’s G400 Max driver, G700 irons, Glide 2.0 Stealth wedges and Vault 2.0 putter; Cleveland Golf’s new CVX wedges and Srixon's new Q-Star Tour golf balls; among many other product announcements. Apparel companies introduced their newest fashions for upcoming seasons featuring bursts of color and new styles, sports performance fabrics, classic styles and leisurewear with sporty details. In all, hundreds of thousands of products and services were showcased within nearly 10 miles of Show aisles in the Orange County Convention Center.

"The 2018 PGA Merchandise Show kicked off the new season with enormous energy, strong attendance, major product launches and a renewed optimism for the upcoming year," said PGA Merchandise Show Event Vice President Marc Simon. "In addition to making important purchase decisions for the new season, PGA Professionals and buyers took advantage of multiple business programs to connect personally with manufacturers and industry leaders to drive golf forward in 2018."

The global golf gathering began on Tuesday, Jan. 23, at the PGA Show Demo Day, when thousands of PGA Professionals and invited golf retailers previewed and personally tested the newest equipment, training aids and accessories from more than 100 top golf companies at Orange County National Golf Center. The newest products were tested within 200 hitting bays, multiple putting greens and the vendor village at the 42-acre practice facility, to create the world’s largest professional golf demo event.

On Wednesday, Jan. 24, PGA Champions Dave Stockton, Hal Sutton, John Daly, Steve Elkington and Davis Love III joined PGA President Paul Levy to help open the PGA Merchandise Show, the world's largest gathering of PGA Professionals, live on Golf Channel’s "Morning Drive," from the Orange County Convention Center. The PGA Champions were among a long list of celebrities, renowned golf instructors and special guests, such as: Adam Scott, Greg Norman, Jesper Parnevik, Blair O’Neal, Chip Beck, Chi Chi Rodriguez, Michelle McGann, Brad Faxon, David Leadbetter, Hank Haney, Michael Breed, Mike Malaska, Jim McLean, Stan Utley, Claude Harmon, Mike Schy, Lou Holtz, Ron Jaworski and many more who participated in the 2018 PGA Merchandise Show.

In addition to the busy marketplace among nearly 10 miles of exhibit aisles, PGA Show days were full of professional learning opportunities during industry presentations. The PGA Forum Stage presented by OMEGA, was a popular destination on the PGA Show floor, with a full schedule of compelling speakers and diverse programming for thousands of attending PGA Professionals and industry leaders. Presentations began on Wednesday, Jan. 24, with the event’s keynote program, "100th PGA Championship Celebration" – a panel discussion featuring PGA Champions Davis Love III and John Daly, who shared memorable moments from their major championship victories and announced the PGA’s plans for the upcoming 100th PGA Championship, Aug. 9-12, at Bellerive Country Club in St. Louis. Additional first-day programming highlights included the Sirius XM Teachers Town Hall, hosted by PGA Vice President Suzy Whaley and featuring Michael Breed, Debbie Doniger, Hank Haney, David Leadbetter, Jim McLean and Larry Rinker; and programming on technology in golf, environmental initiatives and employment opportunities.

Days 2 and 3 presentations on the PGA Forum Stage presented by OMEGA, covered a diverse array of topics, including golf facility management, industry diversity, growth-of-the-game programs, employment, technology, teaching and the new PGA Show Live Fashion Show.

PGA Professionals attending the annual PGA Show Education Conference were able to learn from industry experts presenting more than 60 educational seminars and workshops focusing on teaching and coaching, executive management and golf operations. Additional educational programs were offered throughout PGA Show Week at the PGA Global Youth & Family Summit presented by OMEGA; Golf Fitness, Wellness & Instruction stage, sponsored by TPI and the Club Spa Association; PGA Member Business Center; and during complimentary Performance Textile Fair workshops on the PGA Show Floor.

Attendees experienced a dynamic PGA Show Floor, featuring interactive exhibits; hundreds of vendor show specials and promotions; plus 50 equipment testing bays at the indoor Equipment Test Center; a centralized New Product Zone for a one-stop shopping of the newest golf merchandise; the Inventors Spotlight exhibitor pavilion for patented products not yet available at retail; the Golf Fitness, Wellness & Instruction area, with a new Adaptive Golf Center; and numerous specialty exhibitor pavilions, concentrating exhibits in the areas of travel, technology, international exhibitors, women’s accessories and new exhibitors.

More than 1,000 media from some 25 countries reported from the 2018 PGA Merchandise Show. Golf Channel provided comprehensive live coverage with nearly total 20 hours of Morning Drive, Golf Central and instruction programming delivered to a worldwide audience in more than 36 countries. Also, complementing the many media outlets providing daily live digital coverage, SiriusXM PGA TOUR Radio Network broadcast 32 hours live from the PGA Merchandise Show. Golf enthusiasts also followed the latest daily news from the PGA Merchandise Show through multiple online news channels such as PGA.com, CBSSports.com and through #PGAShow on social media.

PGA Merchandise Show Winners
Award-winning PGA Professionals and top golf buyers voted for the three best new products among the merchandise displayed in the PGA Show New Product Zone.

The 2018 New Product Zone winning products were:
- Chippo Golf – fun golf game for backyard, beach or tailgate – www.chippogolf.com
- Rhineland Cutlery – custom engraved cutlery sets for golf events – www.rhinelandcutlery.com
- Tzu Tzu Sport – colorful apparel collection – tzutzusport.com

Organized in partnership with the United Inventors Association (UIA), the Inventor’s Spotlight pavilion showcased golf inventions not yet available at retail.

The 2018 Inventor’s Spotlight winning products were:
- Most Innovative Concept – Trans Rover, the all in one golf cart. www.transrover.com
- Best Marketing Effort – Mokom Gloves, a sensitive natural touch and improved hi-tech grip glove. www.mokomgloves.com
- The Pinnacle Award (Best in Show) – Impact Improver, an indoor training device for finding the sweet spot. www.impactimprover.com

Influential PGA Professionals and golf buyers voted two exhibitors new to the PGA Show as recipients of the Top Buyers Choice Awards.

The 2018 Top Buyers Choice winners were:
Belyn Key, LLC – ladies lifestyle inspired apparel – www.belynkey.com
AfterShokz – titanium open-ear, wireless headphones for the golf course – www.aftershokz.com

Learn more at PGAShow.com

Bushnell Golf Introduces Hybrid Laser + GPS Rangefinder

See Distance Like Never Before with the NEW Bushnell Hybrid

(Overland Park, Kan.) – Bushnell Golf, makers of the #1 laser rangefinder, chosen by 97% of pros on the PGA Tour, introduces the industry’s newest innovation – HYBRID. HYBRID combines the latest in Laser and GPS technologies to provide better data so golfers of all levels can make better decisions on the course. The new Bushnell HYBRID utilizes precise Laser and GPS yardages allowing the golfer to see distance like never before.

“HYBRID provides golfers  more information than ever before. The two technologies ‘talk’ so that the golfer sees the front and back distances of the green in relation to the pin that is targeted with unmatched accuracy by the laser,” said John DeCastro, Bushnell Golf Product Lane Director. “The introduction of the HYBRID demonstrates Bushnell Golf’s commitment to providing the best, most accurate information so those who golf with Bushnell can play their best golf”

The new Bushnell HYBRID takes the guesswork out of the game by displaying the lasered distances to the pin and GPS provided front and back yardage readings within the LCD. Additionally, Bushnell has incorporated exterior GPS front, center and back yardages to assist with correct club selections when golfers have cart path only or blind shots.

To support the power required by the combination of GPS and laser technology in the Bushnell HYBRID, the brand introduced the use of Dual Power Technology. The CR2 battery will power the laser and the USB rechargeable lithium ion battery will power the GPS.  Dual Power Technology allows you to be able to able to use your laser, even if the GPS is not charged.

Additionally, Bushnell Golf includes PinSeeker with JOLT Technology amongst the host of features offered in the new HYBRID. When the golfer aims the HYBRID at the flag, JOLT provides short, vibrating bursts to reinforce that Bushnell’s advanced PinSeeker Technology has isolated the target and locked onto the flag. The vibrating bursts provided by JOLT Technology ensure golfers have the exact distance to the flag.

Key Differentiators
- 1st ever integrated Laser/GPS display
- Dual Battery source (CR2 for Laser, USB for GPS)

HYBRID Laser Features
- PinSeeker w/ JOLT Technology
- Accurate to 1 yard
- 5X Magnification
- Ranges 400 yards to a Flag
- Fast Focus System
- Stable-Grip Technology
- Tournament Legal

GPS Features
- Exterior Front/Center/Back Readouts
- Up to 4 hazard distances per hole
- Bluetooth for auto course updates
- Auto course recognition
- Auto hole advance

The HYBRID will be available at Bushnell Golf retailers nationwide beginning in April. Retail price for the HYBRID is $399.99.

Bushnell, a Vista Outdoor brand, is the #1 electronic measuring device choice of golfers, offers a full array of rangefinders, which continue to change and improve the way golfers assess distances, ultimately improving performance. For more information on the Bushnell Golf family of rangefinders, visit the company’s website at www.bushnellgolf.com.

Villa del Palmar Resort & Spa Offers Unlimited Golf & Sport Fishing Package in the Islands of Loreto

Enjoy newly completed Danzante Bay Golf Club, Designed by Rees Jones

(LORETO, Baja California Sur, Mexico) — What’s better than playing the newly completed Rees Jones-designed golf course along the Baja Peninsula or fishing in the indigo waters of the Sea of Cortez? Doing both in the extra-special “Unlimited Golf & Fishing Package” offered by Villa del Palmar Beach Resort & Spa at The Islands of Loreto.

Guests can play continuous rounds of golf, as many as desired, at the dazzling new Danzante Bay Golf Club – featuring 18 holes overlooking the ocean – and go fishing in an area once described by Jacques Cousteau as the “aquarium of the world” on a privately chartered boat.

The “Unlimited Golf & Fishing Package” also features lodging for three nights in a Deluxe Studio Suite at Villa del Palmar Beach Resort & Spa, a Villa Group property that features 4,447 acres of unspoiled beauty along one of the most breathtaking spots in the hemisphere.

The package is available now through May 30th,   travel window from now until December 20th, 2018. Guests can choose either an all-inclusive or European package option.

The all-inclusive package rate, at $1,056 per person, based on double occupancy, includes:
- Three nights in a deluxe studio suite at Villa del Palmar
- All meals at resort restaurants
- Domestic and international beverages at resort restaurants
- Unlimited golf, with use of golf cart and practice facilities
- One day-trip of fishing on a panga boat
- For non-fishing guests– an appointment at Sabila Spa for a treatment, facial, or wet area access
- $25 credit at Sabila Spa (may not be combined with other certificates)

The European package rate, at $836 per person, based on double occupancy, includes:
- Three nights in a deluxe studio suite at Villa del Palmar
- Continental breakfast for three mornings
- Unlimited golf, with use of golf cart and practice facilities
- One daytrip fishing on a panga boat
- For non-fishing guests– an appointment at Sabila Spa for a treatment, facial, or wet area access
- $25 credit at Sabila Spa (may not be combined with other certificates)

Villa del Palmar Beach Resort & Spa at the Islands of Loreto boasts stunning views of the Sea of Cortez and Sierra de la Giganta Mountain Range, three outstanding restaurants, five swimming pools, the luxurious Sabila Spa, beautiful beaches, tennis courts, miles of hiking trails and sport fishing.

Part of a luxury master-planned community adjacent to the coastline of Baja’s inland Pacific marine sanctuary, Danzante Bay Golf Club has five sets of tees, ranging between 4,916 and 7,237 yards, and features wide fairways and greens that must be carefully judged but are never unfair. Most of the entrances to the greens are open — allowing approach shots to run on safely — while the holes along the cliffs feature strategically placed collection areas to keep errant shots from taking the plunge into the blue water below.

Along with the changing terrain, the winds can be different day to day and even during the day, conditions that influence shot value and strategy.

The resort is just a two-hour flight from Los Angeles International Airport (LAX) via Alaska Airlines and is accessible seasonally with direct WestJet flights from Calgary, and from Tijuana via Calafia Airlines.

For more details, visit www.villadelpalmarloreto.com, call (800) 790-4187, or email reservaciones.vdpl@vgloreto.com.

For additional information on Danzante Bay Golf Club, visit www.danzantebay.com.

Advocacy Group Promotes Youth Caddying, Helps Develop Young Golfers

Western Golf Association partners with World Golf Foundation and other organizations on Carry the Game initiative

(GOLF, Ill.) – Together with a number of leading golf organizations, the Western Golf Association (WGA) announces today a groundbreaking initiative centered around promoting youth caddying and golf called Carry the Game.

Carry the Game is an advocacy group that introduces young students to the game of golf by creating additional opportunities for them to train and work as caddies and encourages them to become lifelong players.

Through caddying, young people learn valuable life lessons, develop a strong work ethic and money management skills, and make professional contacts on the golf course. In addition to being a great way to learn about the game, caddying provides life-changing benefits that are instrumental to their individual growth.

Carry the Game operates under the organizational umbrella of the WGA; participants in the effort include the World Golf Foundation, United States Golf Association, PGA of America, The First Tee and Youth on Course, among other groups. This special collaboration to promote the role of youth caddying within the game of golf will help ensure Carry the Game’s long-term success while encouraging a new generation of young golfers to play the game.

“Over the past few years, numerous leading golf organizations have discussed the importance of creating a governing body for youth caddying, and we’re excited to see that the WGA is spearheading this important initiative,” said World Golf Foundation CEO Steve Mona. “The WGA is a recognized leader in youth caddying, and we’re all looking forward to working together to help bring this effort to life.”

Carry the Game will be a resource for anyone interested in becoming a caddie or forming a youth caddie program. In 2018, the group will begin an extensive research project to provide qualitative data on the current state of youth caddying and inform the initiative’s work.

The overall goal of Carry the Game is to increase the number of youth caddies – and the diversity of those caddies – by helping to establish additional caddying opportunities at golf clubs nationwide. Carry the Game will also promote youth caddie programs as a way to create future golfers and preserve and enhance the tradition of caddying within the game of golf.

It will offer resources including caddie training materials and certification, a caddie club locator, best practices on creating and managing programs, media and public relations support, and knowledge and expertise on all caddie-related topics.

“Through Carry the Game, our goal is to provide young people with an early introduction to golf by creating life-changing opportunities to work as a caddie,” said WGA President and CEO John Kaczkowski. “Ultimately, we believe the experiences and mentorship gained through caddying are invaluable to a young person’s development and will help cultivate a lifelong passion for playing golf. Some of golf’s greatest players, as well as many of the world’s most successful executives, emerged from the caddie ranks. We look forward to supporting current and future caddies as they continue the legacy of a game so beloved and carry it forward for years to come.”

Carry the Game will also share and promote local and national caddie scholarship opportunities and resources.

Arizona Women’s Golf Expo to be February 11 at The Westin Kierland Golf Club

(SCOTTSDALE, Ariz.) — The Westin Kierland Golf Club will host the 2018 Arizona Women’s Golf Expo, from 10:30 a.m. to 3:30 p.m. on February 11. The Women’s Golf Expo is designed to showcase what’s new in women’s golf and will include golf clinics taught by LPGA members, a marketplace of vendors offering golf products for women, lunch specials at the Brittlebush Bar & Grill, and special rates on greens fees for participants.

Arizona Women’s Golf Expo tickets are $30 per person in advance (or $40 at the event) and are available through the event website at www.AZWGE.com. Proceeds from the Arizona Women’s Golf Expo will directly benefit the Girls Golf of Phoenix program. This locally funded girls program is empowering more than 220 girls (ages 3-18) and thrives on support from events like the Arizona Women’s Golf Expo.

Arizona Women’s Golf Expo tickets include access to:
- Hourly Instruction And Adult Clinics
- Exhibitions With Special Guests
- Vendors With Unique Products & Deals
- Silent Auction Benefitting Girls Golf of Phoenix
- Equipment Fitting With PING
- Ball Fitting With Titleist

“The Westin Kierland Golf Club is known for its commitment to innovation and fun. We’ve paired that commitment with the goal of bringing more women into the game,” said Nancy Dickens, director of golf, The Westin Kierland Golf Club.

The idea of the Women’s Golf Expo was conceived by Sandy LaBauve, a Golf Digest “Top 50 Golf Instructor” who teaches at Kierland’s LaBauve Golf Academy, and former LPGA player and local instructor Tina Tombs. The event provides women who are new to golf an ideal introduction to the game in a friendly setting, while helping veteran players learn tips for improving their game.

For more information on the Women’s Golf Expo, to purchase tickets and to book tee times, visit www.AZWGE.com.

For additional news and information, visit www.Troon.com.

TaylorMade Golf Company Announces new Project (a) and Project (s) Golf Balls

Re-engineered Golf Ball Construction and Tour-Proven Technologies Deliver Uncompromised Distance & Feel for the Recreational Player

(Carlsbad, Calif.) – TaylorMade Golf Company, an industry leader in golf innovation and technology and makers of the Hottest Tour Ball* with the TP5 & TP5x models, announced today the expansion of its globally successful golf ball lineup with the addition of the 2018 Project (a) and the introduction of the all-new Project (s) golf balls.

Tour Technology. Soft Feel.
Since its inception in 2014, the Project (a) golf ball has been designed to deliver golfers Tour-level performance in a three-piece construction at an attractive price point. The original Project (a) gained notoriety by being designed with a cast urethane cover to provide Tour-level spin for the average golfer, a performance attribute unmatched by anything in the category. In 2016, the ball was made softer with lower compression while maintaining the greenside spin demanded by consumers. In 2018, Project (a) takes the next step in its evolution with new technologies that make it significantly longer than ever before.

“100% of worldwide Tours use a golf ball with a Urethane cover, while 0% use suryln. If every Tour player and Tour ball manufacturer in the world is telling you urethane is the best material, why wouldn’t you buy the only product outside the Tour ball category using this technology that’s now longer than ever before?” -Michael Fox, Category Director, Golf Balls & Accessories

The new Project (a) is a three-layer design that incorporates a new Dual-Distance core and a new 322LDP seamless dimple pattern which combined increase driver and long iron distance while maintaining excellent greenside control and feel.

New 322 Dimple Seamless Cover
The Project (a) now uses the same 322 dimple pattern as the hottest Tour ball in golf, the TP5 & TP5x golf balls; resulting in superior distance through a more aerodynamic dimple pattern. Less drag = more speed = more distance.

Dual-Distance Core
The new Project (a)’s dual core design is comprised of a larger, softer-inner core, which scrubs off unwanted spin while providing great feel. The stiffer outer core allows for increased rebound and velocity. In addition to reducing driver and long iron spin, the stiffer outer core also aides in pinching the soft cast urethane cover between the clubface, creating more greenside spin.
Project (s)

Soft is Slow without Speed
Complementing the Project (a), TaylorMade is also introducing the all-new Project (s) golf ball. The all-new Project (s) offers an even softer feel while continuing the company’s focus on low driver spin and significant driver distance; a golf ball unlike any in the competitive class to date. To break through in a crowded and diluted space, TaylorMade has designed one golf ball that delivers on the two performance attributes amateur players in this category want most: soft feel AND distance. No longer does the golfer have to choose between one or the other with a single ball. That ball is Project (s).

Dual-Distance Core
Similar to the Project (a) the Dual-Distance Core in the Project (s) decreases the overall compression of the ball for soft feel while maintaining rebound and speed. The Project (s)’s compression is 60, 10 less than the Project (a). The dual distance core is a two-layer system that has a large, low compression inner core that reduces unwanted driver spin and creates great feel. The outer core consists of a softer-resilient polymer that also improves feel and maintains high ball velocities.

Aerodynamic Ionomer Cover
Due to the high COR of the Dual-Distance Core, engineers were able to use a soft ionomer cover that improves feel and control around the green. Compared to the competitive set, the Project (s) has the softest cover which provides more greenside spin and soft feel.

The Project (s) uses TaylorMade’s high lift 342LDP dimple pattern, which, in combination with the lower backspin construction, reduces drag throughout the golf ball’s flight for more distance. In general, lower compression golf balls travel the shortest distance, but with Project (s), TaylorMade’s engineers have solved for soft while maintaining impressive distance. The result is a golf ball that delivers on both distance and feel, allowing for golfers to no longer having to choose between one over the other. In addition to gloss white, the new Project (s) is also available in a matte yellow & matte orange finish that offers a unique look that stands out while being UV resistant.

“The new multilayer design incorporates a softer yet resilient dual distance core that maximizes distance and enables us to utilize a softer ionomer cover for soft feel and great control. We are eliminating the need for a golfer to choose between distance and feel in this category. The new Project (s) provides both softer feel AND distance.” - Eric Loper, Director R&D Golf Balls

Pricing & Availability
The 2018 Project (a) & Project (s) golf balls will be available at retail on February 16 and April 1 at an MSRP of $34.99 & $24.99 USD per dozen, respectively. Project (a) will be offered in gloss white or yellow, while Project (s) will be offered in gloss white as well as matte orange or matte yellow. To learn more about both models, visit TaylorMadeGolf.com.